Digital Marketing Coordinator (Maternity Cover)

Crosfields School is seeking a talented and dynamic Digital Marketing Coordinator for a maternity cover position. This role is vital in driving the school's digital presence and ensuring the effective promotion and branding of our institution across various digital platforms. The ideal candidate will be a skilled digital marketer with exceptional video editing skills, adept at creating compelling content that resonates with our community and beyond.

This position is term-time plus 2 weeks.

Roles and Responsibilities

• Design digital advertisements tailored to the platforms used by the school, ensuring alignment with our brand and audience engagement goals.
• Forge and maintain partnerships with external providers to secure optimal performance and placement of our digital advertising.
• Act as a brand ambassador for Crosfields School, embodying and promoting our values and educational philosophy across all digital interactions.
• Develop and execute content for the school's social media accounts, including reels, organic posts, stories, and updates, ensuring the consistent engagement of our audience during both term time and holidays.
• Design and execute paid digital advertising campaigns across Google and Meta, continuously optimising for performance.
• Organise and oversee videography and photography initiatives to enhance marketing efforts, including advanced video editing skills to create compelling visual content.
• Effectively manage and curate photo and video assets, ensuring compliance with privacy policies and the diligent removal of DNU (Do Not Use) pupils.
• Maintain the school’s Flickr account, ensuring it is refreshed on a weekly basis with high-quality imagery.
• Capture ad hoc photos and videos around the school premises to enrich our social media content and engagement.
• Deliver detailed analytics reports, focusing on organic growth, impact of paid activities, and return on investment (ROI).
• Curate and distribute the half-termly newsletter, managing its content to ensure it aligns with our communication strategy and goals.
• Maintain and periodically update the school's DNU list, ensuring privacy and compliance standards are met.
• Develop an annual social media content plan, covering platforms such as YouTube, Facebook, Twitter, Instagram, and any others where the school has a presence.
• Monitor and analyse conversion activities for paid social media campaigns to maximise ROI.
• Digitally promote school events using paid ads, ensuring broad and engaging coverage across our digital platforms.
• Perform additional duties as appropriate or assigned by the Marketing Manager or Head, with a flexible approach to adapt to evolving marketing strategies and needs.

For further information, please find candidate pack attached.

Crosfields School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974. For further information, please see here Guidance on the Rehabilitation of Offenders Act 1974.

As a result of the Asylum and Immigration Act 1996, employers now have to verify that new recruits who are not British nationals are eligible to work in this country. Therefore, any applicant who is offered an interview will be asked to provide official documentation to verify their ID, address and right to work in the UK. It is also normal practice for the school to ask for original qualifications and professional membership documents to be presented at interview as detailed on the application form.

Crosfields School is committed to safeguarding and promoting the welfare of children and young people and applicants must be willing to undergo child protection screening, including checks with past employers, online checks and the Disclosure and Barring Service. Further information on our recruitment processes can be found on our website: Crosfields School Recruitment Policy.