Head of Marketing and Pupil Recruitment Strategy

Creative Education Trust are looking for a dynamic leader to shape and deliver our marketing and pupil recruitment strategy, driving innovative initiatives and building strong relationships with stakeholders. This pivotal role is crucial to ensuring the continued success and growth of our schools.

Job Title: Head of Marketing & Pupil Recruitment Strategy

Location: Home-Based with frequent travel to our schools

Salary: Circa £65,000

Start Date: ASAP

Contract Type: Permanent Contract

Working Pattern: Full-Time

About You: 

As the Head of Marketing and Pupil Recruitment Strategy, you will be an experienced and dynamic marketing expert with expertise in brand development and management. You will be playing a crucial role in shaping and delivering our strategy where your efforts will directly contribute to the Trust’s vision and long-term objectives. You will work collaboratively with stakeholders to promote and enhance the reputation and brand of our Trust and schools.

We’re on the lookout for an individual with experience in:

• Developing and implementing a comprehensive marketing strategy that aligns with an organisation’s visions, values and objectives.
• Establishing a brand identity and ability to distinguish an organisation from its competitors and extract the unique selling points.
• Building and maintaining relationships with internal and external stakeholders to redefine marketing strategies.
• Executing engaging content and the ability to create consistency across brand activities and marketing materials.

Are you ready to take on this exciting challenge and make a profound impact? If you're ready to make a significant impact and help us build a brighter future for our students, apply now!

Requirements: 

To apply for the Head of Marketing and Pupil Recruitment Strategy opportunity, you must:

• Be educated to Degree level of equivalent.
• Have extensive experience in a marketing role, with experience in education or a similar field, such as other education providers, charity sector or governmental organisation.
• Strong understanding of SEO strategies and tools.
• Proficiency in marketing software and tools, including Canva, website and content management systems, and social media platforms.

About Creative Education Trust:  

Creative Education Trust is a forward-thinking multi-academy trust dedicated to transforming the lives of young people through innovative education. We are committed to fostering creativity, critical thinking, and academic excellence across our schools.

Creative Education Trust was established in 2010 to work in England’s post-industrial and coastal towns and cities. We are now a network of 17 schools educating 14,500 children and young people. 

 We have chosen to work with schools in challenging circumstances. We have successfully transformed schools previously deemed to be inadequate into good ones in order that all our students can have the best start in life. We are committed to providing educational opportunity for children of all abilities and to building cultural capital through a wide range of co-curricular activities. Curricular innovation through our Knowledge Connected programmes promotes creative, integrated and pro-active thinking so that our students are equipped for the challenges of the 21st century. 

Creative Education Trust Benefits & Continual Professional Development:

Creative Education Trust is committed to your learning and development, which is a continuous process that starts with your induction. The opportunities include a wide range of subjects from middle leadership and DSL training to autism awareness. We run annual conferences including Safeguarding and Learning and Teaching and have regular network meetings across the Trust.

We have a wide range of benefits that you are more than welcome to explore further in our Staff Benefits brochure attached. 

Next Steps: 

We welcome informal conversations to discuss the role and purpose in more depth. Please do not hesitate to get in contact with our Head of Recruitment via sarah.catchpole@creativeeducationtrust.org.uk

We look forward to receiving your completed application form.

Application Closing Date: Friday 10th January 2024

Interview Date:  Week Commencing – Monday 13th January 2025 or Monday 20th January 2025

Essential Information:

Creative Education Trust (CET) is committed to Safeguarding and promoting the welfare of our children and young people by keeping them safe, we expect all our colleagues to share in this responsibility. 

All shortlisted candidates are subject to online checks prior to interview. 

The CET Recruitment Policy follows the guidance set out by Keeping Children Safe in Education, where all offers of employment are subject to an Enhanced DBS Check, References and where appropriate a Prohibition from teaching search. 

This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974.

CET is committed to developing, maintaining, and supporting an inclusive culture and environment for the benefit of its employees and the communities it serves.