Marketing and Design Co-ordinator
Croydon College
Croydon
- £32,000 per year
- New
- Quick apply
- Job type:
- Full Time, Permanent
- Apply by:
- 5 January 2025
Job overview
Job Title: Marketing Co-ordinator
School / Area: Marketing
Salary: £32,000
FTE: Permanent
Creating Great Futures.
Marketing and Design Coordinator
At Croydon College Group, we are committed to providing an exceptional student experience through the dedication and passion of our staff. Our people are at the heart of everything we do, and we are proud of the positive impact we have on our local community. Our vision and values focus on putting students first and fostering an environment where staff is our greatest asset.
An exciting opportunity has arisen for a Marketing Design Coordinator to join our dynamic and collaborative Marketing department. This is a creative and varied role that will allow you to have a significant impact on the College's branding and communications. You will help deliver visually compelling and engaging marketing materials, supporting our mission to promote the College’s courses and services to prospective students, parents, and key stakeholders.
The Marketing Design Coordinator will play an essential role in the development, coordination, and execution of marketing campaigns, with a focus on design, content creation, and digital media. Working across a variety of platforms (print, web, social media), you’ll help to elevate the College’s visual identity and ensure a consistent and compelling brand message across all materials and campaigns.
Key Responsibilities:
- Creative Design & Content Development: Lead the design of marketing materials, including brochures, digital ads, social media visuals, email campaigns, and website content. Ensure that all design work is in line with the College’s brand guidelines and engages our target audiences.
- Campaign Management: Collaborate with the marketing team to plan, manage, and execute end-to-end marketing campaigns for various audience segments, ensuring campaigns are on-brand, on-budget, and meet defined objectives.
- Social Media & Digital Assets: Design engaging visuals for social media platforms, website, and email marketing. Work with the team to optimise digital campaigns, ensuring strong visual appeal and maximum impact.
- Cross-Platform Collaboration: Work closely with other departments and stakeholders to ensure marketing media.
- Trend & Market Awareness: Stay up-to-date with the latest design trends, digital marketing tools, and industry best practices to continually enhance the College’s creative output.
Essential Requirements:
- Proven experience in graphic design, digital content creation, and marketing campaign management.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Experience with web design, UX/UI principles, and familiarity with content management systems (CMS).
- Strong copywriting skills and an understanding of content strategy across digital and print media.
- Knowledge of social media platforms and best practices for creating visually engaging content.
- A degree or relevant qualification in Graphic Design, Marketing, Communications, or a related field.
- Ability to work collaboratively in a team environment, managing multiple projects simultaneously.
Desirable Skills:
- Experience with video editing software (e.g., Adobe Premiere Pro, After Effects).
- Familiarity with email marketing tools (e.g., MailChimp, Constant Contact).
- Understanding of SEO principles and how they relate to design and content.
What We Offer:
In addition to a positive and supportive work environment, we offer a range of excellent staff benefits, including generous annual leave, defined benefit pension schemes, and 7 days per year for staff development, which includes team-building, social events, and wellbeing activities.
If you are passionate about creating impactful visual content and want to contribute to a dynamic and forward-thinking educational institution, we’d love to hear from you!
Apply via: Croydon College Careers Portal
The College is committed to promoting a diverse and inclusive learning community. We value inclusivity and encourage applications from individuals of all backgrounds. We offer family-friendly policies, flexible working arrangements, and actively welcome applications from a diverse range of candidates.
For successful applicants, the post is subject to an enhanced DBS check in line with safeguarding guidelines.
Please note CVs are not accepted, including agency Cvs; all applications must be submitted via our recruitment portal.
Application Closing Date: 05/12/2024
Interview / Selection Date: To be determined.
Attached documents
About Croydon College
Croydon College is one of London’s larger further education institutions and provides an extensive range of courses to its cohort of over 8,000 students.
Situated in one of Britain’s largest commercial centres, the College plays a central role in the Borough, working closely with the
local authority to meet the skill needs of the local population. This includes the University Centre, Croydon with courses validated by the prestigious University of Sussex.
The student body at Croydon is very diverse. There is a high proportion of learners from ethnic minority backgrounds and a substantial number have experienced much of their education overseas. Although Croydon is a suburban borough, it contains wards that have high levels of social deprivation. The College also draws many students from neighbouring inner city boroughs. The College is proud of this diversity, which it serves effectively with no equality gaps for any significant group.
The curriculum
The College offers programmes of study in 14 of the 15 subject sector areas. These range in level from pre-entry to postgraduate. Courses are available by full time, part time, day and evening study. There is a substantial and growing work-based provision,
including both apprenticeships and NVQs.
The curriculum offer is updated to meet the needs of individuals and employers. In addition to work-based learning referred to above, there is ‘A’ Level provision, a large suite of BTEC diplomas at three levels, a wide range of NVQs from levels 1 to 4 and a large ESOL programme.
The higher education programmes are in the areas of art and design, business, human resource management, law, education, childhood studies and social work.
The College also has a range of courses for 14-16 year olds.
University Centre, Croydon
Croydon College has been offering Higher Education Programmes since the early 70s and is the largest provider of HE between London and the South coast as well as being amongst the largest HE in FE provision in England.
The offer caters to two distinct markets: firstly, full time students, many of whom are more mature than standard entrants, have non-standard or vocational qualifications, and are often the first in the family to enter HE; and secondly, those already in work looking to update and upgrade their skills and qualifications. There are currently 1200 students studying on higher education programmes at the University Centre and achievement rates are high. HE provision at Croydon last year received
the highest outcome possible in its inspection by the QAA.
Great facilities
The College has two buildings on its Croydon site – Fairfield and Barclay Road. The buildings are ideally situated right in the heart of Croydon and with excellent transport links close by.
The Fairfield building has been the subject of extensive remodelling and refurbishment and the largest element of this work has recently been completed. The Barclay Road building is not appropriate for upgrading and will be disposed of.
The initial investment in the College comprised of a new front entrance with an integrated Course Information Centre and the refurbishment of Hospitality & Catering and Hairdressing & Beauty Therapy areas. This provided the College with industry
standard kitchens and salons for these areas.
Subsequently the work was undertaken to build a new college refectory, refurbish the academic area of Construction & Engineering and undertake vital modernisation.
April 2011 saw the completion of a new rotunda containing a ground floor entrance to the southern elevation, a new Library and Learning Resource Centre and industry standard teaching facilities for performing arts and music technology. This work also included providing an extension to the third floor and the refurbishment of the existing third and fourth floors. In April this year, Boris Johnson opened the new Rotunda at an event supported by local MPs, business leaders and key members of our community.
A final phase of work will see both the current library converted into a bright and contemporary teaching space for Art, Design and
Media and plans to refurbish remaining areas of the College.
For more information about the College see www.croydon.ac.uk
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