<p>This comprehensive resource introduces Year 10 Business Studies students to key pricing strategies within the marketing mix, ideal for teachers following the OCR syllabus. It includes a PowerPoint presentation, lesson plan, and a worksheet for independent or group activities. Students will explore the objectives, advantages, and disadvantages of pricing methods such as price skimming, competitor pricing, penetration pricing, and promotional pricing.</p> <p>Key Components:<br /> Engaging PowerPoint Presentation: Includes real-world examples, “Guess the Price” starter activity, and interactive discussions to facilitate understanding.<br /> Lesson Plan: Detailed and structured with differentiated learning objectives, allowing teachers to adapt for mixed-ability classes.<br /> Homework Worksheet: Allows students to reinforce their learning by analyzing real-life applications of pricing strategies.<br /> Learning Outcomes:<br /> By the end of this lesson, students will be able to:</p> <p>Define and identify different pricing methods.<br /> Analyze the benefits and challenges of each strategy.<br /> Apply pricing concepts to real-world scenarios and assess their effectiveness.<br /> This resource is designed to keep students engaged through discussion, real-world applications, and creative group work, making it a valuable addition to any Business Studies curriculum.</p>