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This assessment document allows teachers the chance to see how well pupils understand and identify the techniques used in advertising.
This paper asks pupils to think back to an advert they have seen (or have studied as a class) and how it meets certain criterias, what it was spreading awareness about / trying to sell, themes, mood, stereotypes and styles.
It asks pupils to identify what the best and worst aspects of the advert and what they would do differently and how.
Finally, it prompts and requires pupils to write a full advert review on what they have seen, using all that they have covered in the previous questions. This review must cover the introduction, plot, acting and conclusion.
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