Back to school year 5 Literacy Design a Chocolate bar Month's worth planning

A great month of planning.

lots of powerpoints.

Pupils have to use persuasive language to make a chocolate bar.

sample
Adverts will be up on the board. Introduce topic by asking what it is… (5mins)Asked to identify the aim of the advert (using mini whiteboards). Teacher leads discussion through the answers e.g. “what made you think it was that purpose?” (10mins)

Then asked to go to tables and work in mixed ability groups to identify the aims of adverts on their tables – recording this info(15mins). Extension work – to write the features as to how they knew it was that purpose.
class discussion as to the aims of the adverts – questioning how they know that(5mins)etc

Discussion to lead onto ‘who is the intended audience’, again using mini whiteboards at first(5mins), then back to groups to identify the audience of the adverts they had seen before – recording this information(10mins).

Discuss the audience – recap with new adverts asking pupils to identify both purpose and audience as plenary. (10mins)

Starter – to recap on purpose and audience of adverts quickly on the board, using adverts seen yesterday then new advertisements that weren’t seen yesterday (5mins).

Put cadburys cream egg advert on board and ask the children to point out some of its features. Ask questions like ‘what makes this advert stand out’ talk about the colour, the slogan, the brand, the image. Put up some other advertisements and ask them to point out the slogan, talk about how slogans rhyme, have a play on words, are short, use alliteration etc (10mins).

Go back to their tables where there will be some recognisable products (coca-cola, mars bar, bouncy ball, yazoo milkshake), where children have to come up with a slogan for each. Extension work – come up with more than one slogan and they have to pick their favourite. (15mins)

Children then share their slogans with the rest of the class. Table points for the best.
Point out that slogans are in big bold fonts and match the phrase e.g. the Cadbury one is ‘gooey’,
Children draw out their favourite slogan on A4 paper – to colour in too (20mins).

Children asked to explain why they used certain colours or style of writing for their slogans for that product. (5mins).

Homework – find 5 slogans from ads.