Christmas advert comprehension, vocab and writing pack.

There is a well-established tradition in primary schools of using Christmas adverts as a context for literacy work. Christmas adverts provide an accessible way for students to review and demonstrate literacy skills as most students can access the text. They are also motivating as students often recognise them – which is why one of this year’s Christmas adverts has been included in the pack.

This pack contains materials to support using 5 different adverts to review student’s comprehension, vocabulary and writing skills at the end of the autumn term, giving them an opportunity to apply all they have learned since the start of the year.

For each of the adverts you will have:
• Comprehension questions appropriate for students at 3 different levels – with answers at the end of the pack
• A vocabulary development activity
• A follow up writing activity. Text types covered include narrative, letter, diary, instructions, and review.

Activities are provided in a range of formats to allow them to be adapted and appropriate for a range of students.

The selected adverts included are:

1. John Lewis – Bear and Hare 2013
2. Sainsburys – Christmas Truce 2014
3. Sainsburys – Mog’s Christmas Calamity 2015
4. John Lewis – Edgar the Excitable Dragon 2019
5. Lidl – Find the way back home 2023