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Persuasive Advertising is a type of product promotion that aims to persuade a consumer for buying a particular product.

In this lesson, students will learn the FREDEPTORS acronym for:

F- facts and font
R- repetition
E- exaggeration
D- description
E- emotive language
P- pictures
T- the rule of three
O- opinions
R- rhetorical questions
S- slogans

They will look at a range of persuasive adverts and will be challenged to decide how they are made persuasive to their audience. They will then try to sell an item themselves using these techniques using the activity sheet provided.

Creative Commons "Sharealike"

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