Pupils use pictures of advertisements and sort them into the intended audience (children, teenagers, young adults, parents, old people, women, men and couples).
Higher ability are given a computer to find their own examples for each type of audience. Lower ability are given a variety of adverts to use (kids eat free restaurant, princess shoes, make up, spot cream, beer, men's shower gel, retirement package and his and hers matching watches).
They then give reasons why the advert they chose would appeal to those people.
Higher ability are given a computer to find their own examples for each type of audience. Lower ability are given a variety of adverts to use (kids eat free restaurant, princess shoes, make up, spot cream, beer, men's shower gel, retirement package and his and hers matching watches).
They then give reasons why the advert they chose would appeal to those people.
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