Click on the links in this Word Document to websites which advise advertisers about how to use language and images to sell products. Stimulating and thought-provoking for discussion, e.g. if you copy and paste selections from the advice and give it to a class when they have begun their study of advertising and already gained some confidence in using the terms. Reading about advertising from the advertising copywriters' viewpoint is quite revealing! The list of techniques with their effects shows how adverts carefully group consumers, then make them feel like special individuals.
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