Galaxy TV Advert Close Study Product CSP Audrey Hepburn GCSE Media Studies Advertising Marketing

Resources for the Close Study Product Galaxy TV Advert for the reformed AQA GCSE Media Studies course. Designed for AQA, also applies to Eduqas and anyone teaching the Advertising and Marketing Close Study Product - Galaxy TV Advert. Using prompts outlined in the AQA Summer 2017 Ready to Teach resource pack, this intensively-structured 14 slide resource includes the following and could be used over 4 or more lessons:

• the social and cultural context of the advert: links nostalgia in confectionary advertising, the use of CGI, moral and ethical issues related to use of dead celebrity image in advertising.
• the Media Language [semiotic analysis of the advert and narrative structures used]. This analyses issues related to the different elements used and the established codes and coventions of Media products - includes analysis of Todorov and Propp’s narrative theories and how this applies to this advert.
• the Media Representations [examines intertextuality, themes around stereotypes vs reality in advertising the the factors that affect audience response].
• Also includes a PLC Personal Learning Checklist for this Close Study Product CSP

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