Isabel Soares Fruta Feia Ugly Fruit

Isobel, from Portugal, saw an advert for a competition that would benefit her country This got her thinking about the amount of food which is wasted becomes it does not come up to standard - it looks ugly.
(30 % of all food crops grown in Portugal are trashed.)

It might look ugly but it could taste the same. or even better!

She came second in the competition and won 15,000 euros.

She set up** Fruta Feia
She asked farmers to sell her their imperfect fruit or vegetables. They were suspicious to begin with but eventually agreed. !0 agreed to sell their unwanted produce to Fruta Feia.

Fruta Feia started on November 18th 2013.

Today it has 16 delivery points, around 350 farmers and 9,000 customers.
It prevents 24 tons of fruit and vegetables ending up in the trash EVERY DAY.

Sources
Wikipedia
Earth Heroes by Lily dyu and Amy Blackwell