Kiss Breakfast AQA media studies GCSE

New for 2023 ​

Product: Kiss Breakfast on KISS Radio​

Radio This is a Targeted Close Study Product. You will need to focus on the following areas of the Theoretical Framework: Media Industries Media Audiences​

You will need to listen to excerpts from ‘Kiss Breakfast’ on KISS but the main focus of your study should be an investigation of KISS as an example of modern trends and developments in radio, especially the radio sector that caters for the music tastes of the 15–34 audience.​

KISS is part of Bauer Radio, a subsidiary of the Bauer Media Group (BMG). This multinational cross-media group owns numerous magazine and radio brands but also has interests in digital media, TV streaming and event organisation, mostly linked to its radio and magazine properties.​

The KISS Network is made up of KISS, KISSTORY and KISS Fresh. Each of these targets its own audience within the 15–34 age group with different styles and types of content. All three are available on a number of different platforms, but the range is not the same for each one of the brands. All are available on the KISS website and the KISS Kube app, but only KISS is available on FM radio. Only KISS and KISSTORY can be received on DAB (Digital Audio Broadcasting).You will need to listen to short extracts from ‘Kiss Breakfast’ to understand how KISS differentiates itself from other KISS radio brands and other music radio stations within and outside BMG. ​