This lesson was designed for KS4 and was used in English lessons to illustrate the impact of persuasive language and connotation.
However, it could also be used as part of lessons in business studies/marketing.
Opportunities are given for whole-class and small-group discussion, as well as for students to work alone.
Students are invited to compare their initial thoughts about a brand with the brand’s mission statement, and to chart their changing impressions over the course of a lesson. Students are also able to consider the ethics of companies’ decisions behind their choices of brand name.
There are some elements of the PPT which pertain specifically to the IGCSE First Language English syllabus run by CIE; however, these are not the main part of the presentation and could be easily adapted or deleted.
For extension in an English lesson, there is the opportunity to discuss euphemism (especially in relation to Simpsons episode Realty Bites) - or this could be done as a separate lesson.
This PPT was created for use with KS4.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£2.00