TECHNOLOGY PUSH AND MARKET PULL INNOVATION // GCSE DESIGN AND TECHNOLOGY REVISION

TECHNOLOGY PUSH AND MARKET PULL INNOVATION is explained within this video as we CONTINUE our GCSE REVISION IN DESIGN AND TECHNOLOGY.

What is technology push?
The stages that create this process: technology push is the development and research of new material/process/ invention. Then a new product is created by either improving on existing product or creating something new. This all happens before the consumer knows about this product.

What is market pull?
The stages that create this process: This is innovation that comes completely from what the consumer market needs and wants. Invention of something or the development or improvement to a product. All with market research and focus groups.

Examples of market pull
examples of technology push