This full lesson covers C3 Value of the Information for Unit 22: Market Research. This lesson includes; Limitations of the research: o sufficiency o accuracy o bias o subjectivity o reliability of sample. Recommend improvements to the process. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 Presentation of Research Results for Unit 22: Market Research. The session includes; • Reports, tables, graphs. • Presentation of conclusions and recommendations. • Awareness of audience type Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 Statistical Analysis and Interpretation of Primary/Secondary Research, including; Data analysis/interpretation: arithmetic mean, mode, median range and interquartile range standard deviation time series scatter diagrams and trends. Interpretation of secondary research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers; • Review of pilot primary research. • Final questionnaire design. • Final sampling plan. • Data collection, primary and secondary Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes; Problem definition. • Set research objectives. • Budget. • Determine what data is to be collected. • Methods to be used: o secondary and primary o quantitative and/or qualitative. Pilot questionnaire design: o question type o sequencing o length of questionnaire o avoiding bias o relevance of questions to objectives. • Pilot sampling plan. • Probability sampling: o random o systematic o stratified o cluster. • Non-probability sampling: o quota o convenience o observation. • Sample size and effect on confidence levels. • Pilot research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A3 Appropriateness of Choice of Research of Unit 22: Market Research. The session covers; Cost Accuracy Time lines Response rates The lesson contains links to external media and several tasks to engage learners.

This full lesson covers A2 of Unit 22: Market Research. The lesson explores; Qualitative and Quantitative data Primary research Secondary research Internal sources of information External sources of information The lesson contains several links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following; Understanding customer behaviour Determining buying trends Investigating brand/advertising awareness Aiding new product development Investigating feasibility of entry into new markets The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 Functions of Management and Leadership of Unit 6: Principles of Management. Areas covered include; Functions of Management Functions of Leadership Finding the most effective path to success The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 of Unit 6: Principles of Management, including; Management by objectives. • Situational and contingency. • Functional and action centered. • Transformational and transactional. • The concept of leadership continuum for management behaviour. The lesson contains tasks and links to external media to engage learners.

This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include; Setting objectives Target segment Brand persona Competition Resource identification Implementation planning and testing Measurement against targets Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include; Benefits of online advertising; Cost Measurability Formatting Targeting Coverage Speed Concerns of online advertising; Banner blindness Illegal activity Display variations Ad blocking Data security Consumer location tracking Spam The lesson contains links to external media and several tasks to engage learners.

This full lesson covers B3 of Unit 17: Digital Marketing. Areas covered include; Cost per Mile/1000 (CPM) Cost per Click (CPC) Cost per Engagement (CPE) Cost per View (CPV) Fixed Cost The lesson contains links to external media and several tasks to engage learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.