Unit 2 Developing a Marketing Campaign Lesson 20 Product Life Cycle

Unit 2 Developing a Marketing Campaign Lesson 19 Interpretation and analysis of data Learning Aim B Interpretation, analysis and use of data and other information to make valid marketing decisions. Identification of any further sources of information that may be required. Evaluation of the reliability and validity of the information obtained. Full lesson with case study analysis

Unit 2 Developing a Marketing Campaign Lesson 18 Interpretation and analysis of data

Unit 2 Developing a Marketing Campaign Lesson 17 Learning Aim B Lesson covers the following in line with the BTEC Scheme of work for Unit 2: 1. Importance of validity 2. Reliability 3. Appropriateness 4. Currency 5. Cost 6. Quantitative data 7. Qualitative data 8. Sufficiency and focus of the research 9. Selection and extraction

Unit 2 Developing a Marketing Campaign Lesson 16 Secondary Research Lesson 16 - Learning Aim B In line with Scheme of work provided by Pearson

Unit 2 Developing a Marketing Campaign Lesson 14-15 Primary Research

Unit 2 Developing a Marketing Campaign Lesson 13 - Learning Aim B Target Markets Size, structure and trends in the market Competition

Unit 2 Developing a Marketing Campaign Lesson 12 - Revision Lesson (Learning Aim A) List of topics for Learning Aim A Link to Kahoot Quiz that covers all of content for Learning Aim A

Unit 2 Developing a Marketing Campaign Lesson 11 External Influences Full lesson with activity Scanned Textbook Page

Unit 2 Developing a Marketing Campaign Lesson 9-10 Internal Influences Cost of the campaign Availability of finance Expertise staff Size and culture of business Whole lesson in line with BTEC Scheme of Work

Unit 2 Developing a Marketing Campaign Lesson 7-8 USP, Business Size, Budgets and Specialist Staff Learning Aim A - Full lesson in line with BTEC Scheme of Work

Unit 2 Developing a Marketing Campaign Lesson 5-6 Mass and Niche Markets Learning Aim A

Unit 2 Developing a Marketing Campaign Lesson 4 Marketing Aims and Objectives (Learning Aim A) Full lesson with activity

Unit 2 Developing a Marketing Campaign Learning Aim B (Business BTEC, New Specification 2017) 9 lessons for Learning Aim B Scheme of Work Mark / Assessment Grid Business Terminology Kahoot quiz which tests all content in final lesson This is for the new specification for Unit 2 (Controlled Assessment).

Unit 2 Developing a Marketing Campaign Lesson 2-3

Unit 2 Developing a Marketing Campaign Lesson 1 - Principles and Purposes of Marketing

Unit 2 Create a Marketing Campaign Template This is a template we have created after cross-referencing the mark scheme, sample work and SOW.

Unit 2 Developing a Marketing Campaign Learning Aim A (Business BTEC, New Specification 2017) 12 lessons for Learning Aim A Scheme of Work Mark / Assessment Grid Business Terminology sheet This is for the new specification for Unit 2 (Controlled Assessment). Resources for Learning Aim B and C to be uploaded soon.

1 Starting a business 2 Marketing 3 Finance 4 People in Business 5 Operations Management Over 20 lessons worth of resources including Powerpoints, Activity sheets and links to Kahoot quizzes based on lessons. Lessons are in number order so easy to go through. Also includes a 70 page revision booklet based on Unit 1 content.

Market Research GCSE Business Studies AQA Full lesson with link to Kahoot quiz based on lesson content