These FREE activity sheets accompany the 4 PowerPoint presentations which make up the Unit, Principles of Customer Service. These sheets should be downloaded by anyone who purchases ANY of the 4 PowerPoints for this Unit.

A FREE guide for students and teachers on how to structure your coursework answers for the first part of the first assignment for BTEC Business Unit 1. This guide was successfully used with many classes over the years and students who followed it achieved great results. If you find the guide useful, why not take a look at the other ever-growing collection of resources on the website? Good luck with your teaching/studies!

The EDEXCEL/Pearson BTEC Business Unit 7 exam on Business Decision Making can be very difficult for both students and teachers. I am an experienced teacher and Moderator for the Business course and I have put together this Guide, complete with a Model Answer, to a question set a few years ago on a fictitious company called Spick and Span Bathrooms. The Guide will show you, step-by-step, how to disect the data and how to assemble a first-rate answer, helping your students to come up with a framework which can be used when they come to take the Unit 7 examination. An invaluable aid to what can be a tricky assessment!

This is a 10-slide PowerPoint which covers the complete Learning Aim C (the 3rd of 3 parts) which make up Unit 20 on Corporate Social Responsibility. **This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. ** This is a summary of the presentation: Coursework Focus: Analyse Sainsbury’s CSR policies and their impact on the local community. Community Impact: Sainsbury’s aims to support social cohesion, economic prosperity, and inclusive growth. UN Global Goals: Sainsbury’s is committed to several UN Global Goals, including No Poverty and Zero Hunger. CSR Categories: Sainsbury’s CSR record includes financial, employment, and diversity aspects. Poor CSR Example: Study Sports Direct for an example of a company which has hae issues regarding CSR in the past. **Please look out for PowerPoints covering Learning Aim A and Learning Aim B which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is a 60-slide PowerPoint which covers the entire LEARNING AIM D of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 18 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Market Structures: This section explains different types of market structures, including perfect competition, imperfect competition, monopoly, oligopoly, and monopolistic competition. It discusses the characteristics of each structure, such as the number of firms, freedom of entry and exit, nature of products, and the competitive environment. The Relationship Between Demand, Supply & Price: This part explores the factors influencing demand and supply, such as affordability, competition, availability of substitutes, GDP levels, and consumer needs. It also covers the concept of price elasticity of demand (PED) and how it affects business decisions. Pricing & Output Decisions: The final section focuses on how businesses make pricing and output decisions in different market structures. It discusses the impact of demand, price elasticity, and market structures on these decisions. It also highlights how businesses respond to competitors’ pricing and output decisions. Overall, the presentation provides a comprehensive overview of key economic concepts relevant to business students. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 39-slide PowerPoint which covers the entire LEARNING AIM B of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 15 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Business Structure and Organisation This section delves into various organisational structures and their features, including: Hierarchical Structure: Tall and thin structures with many levels of hierarchy and narrow spans of control. Flat Structure: Few levels of hierarchy with wide spans of control. Matrix Structure: Teams from different functional areas work on specific projects. Holocratic Structure: Authority and responsibilities are shared among the workforce. It also discusses functional/operational areas within a business, such as Human Resources, Research and Development, Sales, Marketing, Purchasing, Production and Quality, Finance, Customer Service, IT, and Administration. Aims and Objectives This section focuses on the aims and objectives of businesses in different sectors: Private Sector: Objectives include making profits, profit maximisation, break-even, survival, growth, and market leadership. Public Sector: Objectives include service provision, cost control, value for money, service quality, and meeting government standards. Not-for-Profit Sector: Objectives include education, housing, alleviating poverty, and healthcare. It also explains the importance of SMART (Specific, Measurable, Achievable, Relevant, Time-constrained) objectives and provides examples. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 114-slide PowerPoint which covers the entire LEARNING AIM C of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 32 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: External Environment Political Factors: Discusses government support, regulation, and the impact of trading communities like the European Union. Economic Factors: Covers topics such as GDP, inflation, exchange rates, interest rates, taxation, and government spending. Social Factors: Examines demographic changes, urbanisation, migration, and changing consumer tastes. Technological Factors: Looks at technological changes, automation, communication, and the growth of e-commerce. Environmental Factors: Discusses the environmental impact of business activities and how businesses respond with environmentally friendly policies. Ethical Factors: Explores business ethics, including treatment of workers, suppliers, and customers. Legal Environment: Covers legislation affecting businesses, such as competition law and other regulatory requirements. Internal Environment Corporate Culture: Discusses the values and standards shared within an organisation and their impact on decision-making, communication, and workforce performance. Corporate Social Responsibility (CSR): Explores the reasons for and against CSR, including financial, HR, marketing, and operational benefits. Ethics: Looks at ethical considerations in business decisions, including environmental responsibility and treatment of workers, suppliers, and customers. Competitive Environment Competition: Examines the factors influencing competitive advantage, such as differentiation, pricing policies, market leadership, reputation, market share, cost control, and technology. Benefits of Competitive Advantage: Discusses the importance of maintaining a competitive advantage to achieve growth, brand loyalty, and innovation. This presentation provides a comprehensive overview of the various factors that influence business operations and strategies, both from external and internal perspectives. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 26-slide PowerPoint which covers the entire LEARNING AIM E of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 12 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Role of Innovation and Enterprise Innovation: This section explains the development of creative ideas into new products, processes, or services. It highlights different types of innovation, such as product, process, and service innovation, and discusses ways to increase business efficiency and profitability through methods like Kaizen, research and development, intrapreneurship, and benchmarking. Enterprise: This part focuses on identifying opportunities to develop business activities through creative, lateral, and ‘blue sky’ thinking, as well as chance, serendipity, and intuition. It also describes the characteristics of entrepreneurs and intrapreneurs. Benefits and Risks Associated with Innovation and Enterprise Benefits: The presentation outlines various benefits of innovation and enterprise, including improvements to products, processes, services, and customer experience, business growth, development of new niche markets, offering unique selling points, improved recognition and reputation, and smarter working. Risks: It also addresses the potential risks, such as failing to meet operational and commercial requirements, failing to achieve a return on investment, and cultural problems like resistance to change and insufficient support from leadership and management. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 65-slide PowerPoint which covers the entire LEARNING AIM A of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 24 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: A1 - The Features of Business: This section covers different types of business ownership, including private businesses (e.g., sole traders, partnerships, private limited companies, public limited companies, cooperatives), public businesses (e.g., government departments), and not-for-profit businesses (e.g., charitable trusts, the voluntary sector). It discusses the legal structures of businesses, the sectors they operate in (private, public, and not-for-profit), and the advantages and disadvantages of each type. Case studies and examples are provided to illustrate the concepts. A2 - Stakeholders and Their Influence: This section explains who stakeholders are and their importance to a business. It covers internal stakeholders (e.g., managers, employees, owners) and external stakeholders (e.g., suppliers, lenders, competitors, customers, government agencies, communities, pressure groups). The influence of stakeholders on business success and how to manage relationships with them is discussed. A3 - Effective Business Communication: This section focuses on the importance of communication in business. It covers different methods of communication (written and oral presentations) and their benefits and drawbacks. The role of communication in aiding business success, including the use of social media and virtual communities, is highlighted. The presentation includes various activities, case studies, and examples to help students understand and apply the concepts discussed. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 43-slide PowerPoint which covers the entire LEARNING AIM F of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 360 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into five main sections: Creation and Analysis of a Sales Forecast: This section explains how businesses use historical data to predict future sales. It includes activities to analyse sales data for a small florist and Apple Inc. Create and Interpret a Cash Flow Forecast: This section covers the importance of cash flow forecasting for planning and managing business finances. It includes examples and activities to create and analyse cash flow forecasts. Creation and Interpretation of a Break-Even Chart: This section explains how to create and analyse break-even charts to determine the point at which a business neither makes a profit nor a loss. It includes examples and activities to calculate and analyse break-even points. Creation and Interpretation of an Income Statement: This section discusses the creation and analysis of income statements to assess business viability and plan for the future. It includes examples and activities to create and analyse income statements. Creation and Interpretation of a Statement of Financial Position: This section explains how to create and analyze statements of financial position to assess a business’s financial health. It includes examples and activities to create and analyse these statements. The presentation emphasises the importance of using financial data for decision-making and forecasting to ensure business success and sustainability. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

**This is a 42-slide PowerPoint which covers the entire LEARNING AIM A of Unit 7 - BUSINESS DECISION MAKING. ** There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. Learning Aim A, is divided into two sections: A1 – Business Ideas and A2 – Purpose and Structure of the Business1. Starter Activity: The presentation begins with a thought-provoking activity about the implications of half of the world’s population never having used a telephone. Business Plan Definition: It defines a business plan as a formal document outlining the intentions and purpose of a business, including its goals and how they will be achieved. Business Ideas: This section discusses how business ideas can emerge at any time and can be justified in various ways. It includes examples of ‘start-up’ businesses that identify gaps in the market, monitor competitors, follow current trends, and anticipate likely demand. Developing Business: It explains the need for businesses to evolve over time to maintain market share and meet consumer expectations. Factors influencing business development include changes in the economic climate, trends, and competition. Purpose and Structure of the Business: This section emphasizes the importance of having a clear purpose and structure for any business, regardless of its size. It discusses different types of business structures (flat, matrix, hierarchical) and how location can influence a business’s purpose and structure. Evaluation, Justification, and Synthesis of Business Ideas: The presentation concludes with a discussion on the importance of evaluating, justifying, and synthesizing business ideas. It highlights the iterative cognitive process involved in making informed business. Activities: Throughout the presentation, there are various activities designed to engage students, such as reviewing the impact of the Coronavirus outbreak on Virgin Atlantic, summarizing business failures, and exploring local high streets. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 69-slide PowerPoint which covers the entire LEARNING AIM B of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even business closure. Sections Overview: The presentation is divided into five main sections: Sources for Data Collection. The Use of Business Models to Aid Decision-Making. Techniques to Analyse Data Effectively for Business Purposes. Appropriate Formats for Decision-Making in a Business Context. Software Generated Information for Decision-Making in an Organisation. Key Takeaways Data Collection. Business Models. Data Analysis. Graphical Representation. Software Tools. The presentation also includes various activities and review questions to reinforce the concepts discussed. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 18-slide PowerPoint which covers the entire LEARNING AIM G of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint emphasises the importance of decision-making in business, highlighting how good decisions can lead to growth and market leadership, while poor decisions can result in losses or even closure. An example given is Kodak’s oversight in 1975 when they invented a digital camera but decided it would have limited demand. Learning Aim G Ratio Analysis: This involves assessing the financial health of a company by comparing different figures from published accounts. It includes liquidity ratios and worked examples to illustrate how to calculate and interpret these ratios. Threats and ‘What If’ Scenarios: This part discusses the importance of considering potential threats and different scenarios when making decisions. Tools like SWOT analysis and PESTLE analysis are used to identify risks and opportunities. Contingency Plans: This section explains the need for contingency planning to provide alternative solutions based on the outcomes of various analyses. An example given is the problems faced by TSB bank in 2018 due to a lack of contingency planning. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 27-slide PowerPoint which covers the entire LEARNING AIM H of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into two main sections: Business Skills and IT Skills. Business Skills - Introduction: Emphasises the importance of various business skills such as problem-solving, innovation, creativity, communication, thinking, and teamwork. Skills and Behaviours: Discusses the necessary skills and behaviours for different business situations, such as dealing with customer complaints, emergencies, and dietary requests. Decision-Making Approaches: Outlines three main approaches used in business decision-making: vision-led, plan-led, and consensus-led. Dealing with Complaints: Provides strategies for handling different types of complaints. Consideration of Risk: Explores the three forms of risk (legal, reputation, financial) associated with making final recommendations or judgments. IT Skills - Creating Appropriate Documentation: Highlights the importance of selecting the right IT tools and software for business documentation. Formal Business Reports: Discusses the different types of business reports and the software used to create them, such as Microsoft Word, Excel, and accounting software. Presentations: Explains the use of presentation software and the integration of various media and data into presentations. Graphs & ‘What If’ Scenarios: Describes the benefits of using software packages to create graphs and scenarios for better decision-making. The presentation also includes review questions to reinforce the key concepts covered. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 36-slide PowerPoint which covers the entire LEARNING AIM E of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This presentation is part of the Year 2 Business Unit 7: Business Decision Making course and focuses on Learning Aim E: Understanding the Importance of Managing Resources. The aim is divided into three sections: Human Resources, Physical Resources, and Financial Resources. Human Resources - Staff Requirements. Wages or Salaries. Full-Time or Part-Time Working. Recruitment Process. Training Requirements. Physical Resources - Premises. Equipment Required. Vehicles. IT Hardware and Software. Suppliers and Cost of Equipment. Financial Resources - Sources of Finance. Start-Up and Running Costs. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 23-slide PowerPoint which covers the entire LEARNING AIM D of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The presentation is divided into two main sections: Legislation and Quality Issues. Legislation This section covers the laws and regulations that govern business operations. It includes: Health and Safety at Work Act 1974: Rules for safely disposing of chemicals, safety protocols for premises, protective gear, noise levels, and fire hazards. Data Protection Act: Ensures personal data is not shared without permission and outlines eight principles for data handling. Employment Legislation: Covers the Employment Rights Act of 1996 and the Equality Act of 2010, addressing gender pay gaps, national living wage, statutory pay rates, and protection for apprentices. Consumer Rights Act 2015: Protects customers by setting rules for refunds, replacements, repairs, and pre-contract information. Quality Issues This section focuses on maintaining and improving the quality of products and services. It includes: Quality Control: Monitoring processes to ensure product quality, such as checking apples for blemishes. Quality Assurance: Planned checks to maintain confidence in business processes and outputs. Benchmarking: Measuring standards against expected outcomes, using reliable sources like government data. Quality Circles: Involving employees in problem-solving and quality assurance. Inspection: Ensuring employees meet service standards set by the business. ISO 9000: Internationally recognized standards for quality management and assurance. Total Quality Management: Involving the whole company in evaluating and improving business practices. The presentation also includes an activity section with a video on quality and questions to engage the audience. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 27-slide PowerPoint which covers the entire LEARNING AIM C of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into four main sections: Types of Research: This section covers both primary and secondary research methods. Primary research includes sales figures, customer data, surveys, mystery shoppers, and focus groups. Competitor Analysis: This section emphasizes the importance of keeping a close eye on competitors. It discusses how businesses analyze the effect of competitors on their products or services, pricing strategies, location, and the use of comparison websites. Trends: This section explains how analysts search for trends in data over varying periods of time. It covers economic trends, market trends, and social trends, and how these trends impact business decisions. Marketing Plan: The final section discusses the components of a marketing plan, which can be devised in various formats. It introduces the 7P’s of marketing: Product, Price, Promotion, Place, People, Process, and Physical environment. The presentation also includes activities and videos to help understand competitor analysis and the application of the 7P’s in real-world scenarios. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**