This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM E of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The presentation covers various strategies for businesses to operate internationally, including: Subsidiary Businesses: Owning a subsidiary in another country can diversify risk, reduce tax liabilities, and employ a local workforce with necessary skills. Joint Ventures: Businesses can combine expertise and utilize local knowledge, sharing risks and securing outlets for products. Partnerships: Forming alliances with foreign businesses provides market access and expertise without divulging too much operational information. Agencies: Professional businesses with local market understanding can help establish a foothold and provide local contacts and labour. Licensing: Allowing a third party to sell goods or services abroad, often linked to exclusivity deals, provides a stream of income with minimal costs. Franchising: Giving another business permission to trade using the franchisor’s name and products, which is less risky but may involve additional costs and loss of independence. Sub-contracting: Providing specific work to a foreign party on an ad hoc basis, allowing flexibility and cost control. Outsourcing: Contracting out production to a foreign business over time, which can improve product quality and match supply to demand. Reasons for Targeting International Markets The presentation also discusses reasons for targeting, operating in, and trading with international markets, such as low costs, increased wealth, shared expertise, new markets, risk spreading, government incentives, tax advantages, specialist skills, and proximity to raw materials and markets. Re-engineering Products and Services Businesses may need to re-engineer products and services to meet international market demands and preferences, which can be expensive but necessary, especially if required by law. Resource Considerations The presentation highlights various resource considerations, including capital costs, revenue costs, expertise and intellectual capital, training costs for local labour, and the organizational structure of international businesses. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 30-slide PowerPoint which covers the entire LEARNING AIM D of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM A of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Types of business activity: Exporting businesses, importing businesses, multinational enterprises, and associated businesses like logistics and marketing. Reasons for conducting business internationally: Growth, additional revenue streams, brand exploitation, access to new markets, diversification, increasing market share, market leadership, technological dominance, comparative advantage, economies of scale, fiscal benefits, and preferential tax rates. Choice of Markets Types of markets: Developed economies, emerging markets, and less developed economies. Factors influencing market choice: Type of product, costs, and size of the market. Exports and Imports Exports: Selling goods and services to other countries. Imports: Buying goods and services from other countries. Multinational Enterprises Characteristics: Dominant players, complex structures, grown through organic and inorganic growth, heavy investment in R&D, globally recognized brands. Reasons for existence: Economies of scale, growth, dominance, global brand recognition, avoiding protectionist measures, reducing transport costs, benefiting from cheaper labor, tax differences, producing close to materials or market, spreading risk. Associated Businesses Types: Logistics, marketing, human resources, finance. Financing International Business Methods: Prepayment by the importer, letters of credit, export credits, bank loans. Support for International Business Agencies: UK Export Finance, UK Trade and Investment, Chambers of Commerce, regional advisory organizations. Types of support: UK Export Finance Advisors, trade fairs, identifying international partners, grants for international promotions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 53-slide PowerPoint which covers the entire LEARNING AIM B of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The PowerPoint focuses on the concept of globalisation and its various aspects. It begins by defining globalisation as the process of greater integration and inter-connectedness between countries, highlighting the main features such as the growth of international trade, trade liberalisation, enhanced mobility of labour and capital, increased cultural exchange, and the rise of multinational corporations (MNCs). The presentation also covers trading blocs, explaining how groups of countries agree to trade together freely, with examples like the European Union (EU) and the North American Free Trade Area (NAFTA). It discusses the role of the World Trade Organisation (WTO) in promoting free trade and reducing trade barriers. Additionally, the presentation explores the impact of globalisation on businesses and economies, including the benefits such as improved allocation of resources, increased specialisation, and greater competition, as well as the potential downsides like inequality, environmental impacts, and structural unemployment. The role of MNCs in globalisation is also highlighted, noting their influence on capital inflows, economies of scale, employment, and infrastructure development. However, it also points out the negative aspects, such as the profit motive, impact on small firms, environmental impact, and exploitation. Finally, the presentation addresses barriers to international business, including protectionist measures like tariffs, customs duties, quotas, and legal restrictions, as well as other barriers such as exchange rate volatility, legal and regulatory systems, and economic sanctions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM C of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This 26-slide presentation is entitled “Understanding the 2024 US Elections” and provides an explainer for beginners to the US electoral process and its global implications. It is suitable for 14-16 year-olds as well as older students and would be invaluable as part of a PSHE programme or as a Tutorial guide or Assembly explainer. Here is a summary of the key points: Introduction: The presentation begins with a beginner’s guide to the US electoral process and includes a quiz to test basic knowledge about the United States. Contents: The main topics covered include the US electoral system, the two main political parties, candidates for the 2024 US election, recent US election results, and the global impact of US elections. The US Electoral System: This section explains the Electoral College system, how it works, and its significance in electing the President and Vice-President3. It also provides an example using California’s Electoral College Votes (ECVs) and mentions the results of the 2020 Presidential Election. The Two Main Political Parties: The presentation gives an overview of the Democratic Party and the Republican Party, highlighting their key policies and ideologies56. It also compares their stances on healthcare, climate change, and immigration. Candidates for the 2024 US Elections: This section provides information about the political careers of Donald Trump and Kamala Harris, the main candidates for the 2024 US Presidential Election. Recent US Election Results: The presentation reviews the 2020 Presidential Election, noting the historic voter turnout and Joe Biden’s victory. Impact of the US Elections Globally: This section explores the implications of US elections on global relations, including the US-UK relationship, global economic implications, and the influence on international policies and agreements. Review Quiz: The presentation concludes with a review quiz to reinforce the key points covered.

This is a 21-slide PowerPoint which covers the complete Learning Aim A (the 1st or 3 parts) which make up Unit 20 on Corporate Social Responsibility. This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. This is a summary of the presentation: CSR Definition: CSR involves integrating social and environmental concerns into business operations voluntarily. Business-Society Interdependence: Businesses and society are interdependent, with each needing the other for various resources and support. CSR Issues: CSR issues include environmental, consumer protection, and supply chain/community concerns. Stakeholder Expectations: Different stakeholders, including employees, suppliers, customers, and government, have specific expectations from businesses. **Please look out for PowerPoints covering Learning Aim B and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is a 40/50-minute PowerPoint presentation on the GunPowder Plot, consisting of 14 slides. It is aimed at 14-16 year-olds but could be delivered to younger groups including Primary pupils. The presentation includes speakers notes and no further work would be required by the teacher. Contents of presentation: The plot was orchestrated by Guy Fawkes and a group of Catholic conspirators who planned to blow up the House of Lords during the State Opening of Parliament. The failure of the plot led to further persecution of Catholics in England and had a profound impact on English society. The presentation also covers the aftermath of the plot, including the introduction of the Observance of 5th November Act, which required an annual public thanksgiving from 1606 to 1859. Despite the repeal of the act, the tradition of bonfires and fireworks continued, and Guy Fawkes Night is still celebrated in the UK to this day. Additionally, the presentation discusses the history and significance of fireworks. Fireworks were invented in China and were initially used for entertainment and to scare away evil spirits. They have since become a symbol of celebration and are used to commemorate significant events, including the failure of the Gunpowder Plot. The presentation concludes by highlighting the impact of the Gunpowder Plot on English society and the importance of understanding this historical event to gain a deeper appreciation of English culture and history.

**This is a PowerPoint presentation which forms part of a 3-part bundle on Globalisation. This lesson was awarded a Grade 1 in a recent OFSTED inspection. Do not buy this individual resource! It is part of a package of 3 items which is discounted at 33% off normal individual resource prices. Uploading each individual item was the only way that I could package all 3 resources together to make up a Grade 1 lesson bundle!**

This is a 23-slide PowerPoint presentation, written by an experienced Examiner, to introduce students to a study of “Great Expectations”. It is designed to be taught in approximately 60 minutes. The PowerPoint includes Speakers’ Notes. The presentation provides an overview of Charles Dickens’ novel “Great Expectations,” including its historical context, plot summary, and key themes. It begins with an introduction to the Victorian era, highlighting the social and economic changes of the time, and the novel’s publication history. The plot summary follows the journey of Pip, an orphan who dreams of becoming a gentleman and falls in love with Estella, the adopted daughter of the wealthy Miss Havisham. The presentation explores Pip’s struggles with social class, love, and ambition. It also delves into the background and influence of Charles Dickens, emphasising his focus on social and economic issues such as poverty, class struggles, and child labour. The main characters are discussed in detail, including Pip, Estella, Joe Gargery, Magwitch, and Herbert Pocket. Each character’s role and significance in the novel are highlighted45678910. Key themes such as social class and ambition, love and rejection, and the impact of social class on society are explored. The presentation also includes discussion questions and debates on these themes. Finally, the presentation concludes with a review quiz and a summary of the themes explored in the novel, providing insight into the Victorian era and the social issues of the time.

November sees anti-bullying week, a fantastic initiative which has helped thousands of children around the country. This is a 30-slide PowerPoint presentation, with speaker’s notes, which will introduce the concept to your students and will provide information about where they might be able to get help. The PowerPoint is structured as follows: Anti-bullying Week: A call to action to stop the culture of bullying. Types of Bullying: Includes verbal, social, and cyberbullying, each with distinct characteristics and impacts. Effects on Victims: Bullying can lead to depression, anxiety, poor academic performance, and social isolation. Seeking Support: Victims should seek help from trusted adults, peer support programs, and helplines. Prevention Strategies: Promoting empathy, kindness, and a positive school environment can help prevent bullying. Look out for the other PowerPoint presentations on cyberbulling and homophobic bullying.

This is a 15-slide PowerPoint presentation for the EDEXCEL Politics Specification written by an experienced Examiner in Politics. The PowerPoint includes Speakers’ Notes. The PowerPoint provides a comprehensive analysis of Margaret Thatcher’s time as Prime Minister of the United Kingdom from 1979 to 1990. It covers her significant economic, social, and political transformations, focusing on key policies, achievements, and controversies. The analysis delves into her economic reforms, including monetarism and privatisation, and their impacts on inflation, unemployment, and public accountability. It also examines her social policies, particularly her contentious relationship with trade unions and the “Right to Buy” housing scheme. Additionally, the PowerPoint discusses her foreign policy, highlighting the Falklands War and her role in the Cold War. The legacy and controversy section evaluates the long-term effects of her policies on the UK’s economy, society, and political landscape, noting the ongoing debates about her impact. In terms of activities, there is a 39-minute video on the legacy of Margaret Thatcher from her official biographer, Charles Moore, which then leads to a debate topic on the legacy of Thatcher.

This is an 11-slide explainer of the history and significance of Remembrance Day. It is suitable for use in PSHE or Citizenship classes or could even be used with History groups. It is aimed at 11-14 year olds and there are speakers’ notes and review questions at the end, which could be used as the basis of discussion. This is a summary of the contents of the PowerPoint: Origins: Remembrance Sunday began in 1919 to honor those who died in WWI. Significance: It is a day to honor all who died in wars and conflicts, observed worldwide. Symbols: The poppy symbolizes remembrance, inspired by ‘In Flanders Fields’. Two Minute Silence: Observed at 11am to reflect on sacrifices made by fallen soldiers. Global Observance: Remembrance Sunday includes ceremonies, parades, and moments of silence.

November sees anti-bullying week, a fantastic initiative which has helped thousands of children around the country. This is a 26-slide PowerPoint presentation, with speaker’s notes, which will introduce the concept to your students and will provide information about where they might be able to get help. The presentation aims to educate teens about cyberbullying, its effects, and how to protect themselves and others. It covers the following key points: What Is Cyberbullying?: This section explains the concept of cyberbullying and how it differs from traditional bullying. Common Platforms Where Cyberbullying Occurs: It discusses the various platforms where cyberbullying is prevalent, including social media platforms, messaging apps, and online gaming platforms. Real-Life Case Examples of Cyberbullying: This section provides real-life examples of cyberbullying incidents on social media, messaging apps, and online gaming platforms. It also discusses the impact on victims and ways to seek help. Effects of Cyberbullying on Victims: It outlines the emotional, psychological, academic, and social consequences of cyberbullying. It also discusses the long-term effects on mental health. How to Protect Yourself and Others: This section provides tips on recognizing signs of cyberbullying, online safety and privacy tips, and ways to stand up to cyberbullying. Where to Get Help in the UK: It lists various support services and helplines available in the UK for victims of cyberbullying, including ChildLine, Victim Support, Internet Matters, and the Anti-Bullying Alliance. Conclusion: The presentation concludes by emphasizing the importance of educating ourselves and others about cyberbullying to create a safer and more supportive online community. Look out for the other PowerPoint presentations on bullying and homophobic bullying.

November sees anti-bullying week, a fantastic initiative which has helped thousands of children around the country. This is a 24-slide PowerPoint presentation, with speaker’s notes, which will introduce the concept to your students and will provide information about where they might be able to get help. The presentation aims to educate teens about homophobic, biphobic, and transphobic bullying and its effects, and how to protect themselves and others. It covers the following key points: Forms of Bullying: Homophobic, biphobic, and transphobic bullying target individuals based on sexual orientation or gender identity. Impact on Victims: Bullying leads to severe mental health issues, social isolation, and academic challenges. Combating Bullying: Education, awareness, and clear anti-bullying policies are essential to create a safe environment. Support Systems: Counseling services, peer support groups, and safe spaces are crucial for victim support. Role Models: Teachers and staff should act as role models and allies to support LGBTQ+ students. Look out for the other PowerPoint presentations on bullying and cyberbullying.

This PowerPoint presentation consists of 74 slides and covers all 5 of the Non-fatal Offences. It is aimed at AQA A Level Law students but could be used with anyone requiring a knowledge of this vital area of law. The PowerPoint incorporates review questions and activities and is an invaluable aid to anyone teaching this topic.

This Powerpoint is an invaluable resource for the delivery of an history of the LGBT movement in the UK. The Powerpoint includes Speakers’ Notes to help teachers in the delivery of the presentation. It consists of 24 slides with a 10-question quiz at the end. Included in the presentation is an** 8-minute video extract from “Newsnight” **and some discussion points to accompany it. An outline of the content: Pre-Stonewall Era: This section examines the social and legal context in which the LGBT movement emerged in the UK before the Stonewall riots. It highlights significant social and legal discrimination against the LGBT community, the impact of the Wolfenden Report, and the role of the Homosexual Law Reform Society. The Stonewall Riots and Birth of Modern LGBT Movement: This section explores the Stonewall riots in New York in 1969, which marked a turning point in the global LGBT movement. It also discusses the founding of the Gay Liberation Front UK and its pivotal role in the emergence of a new era of activism and visibility for the LGBT community. Legislative and Social Progress towards LGBT Equality: This section examines key moments in the UK’s legislative and social progress towards equality for the LGBT community. It covers significant milestones such as the Sexual Offences Act 1967, Section 28 of the Local Government Act 1988, and the Equality Act 20103. Conclusion: The presentation concludes by summarizing the progress made in advancing LGBT rights and visibility in the UK. It emphasizes the importance of activism and advocacy in achieving these milestones and highlights the ongoing challenges faced by the LGBT community. Tried and tested with many groups across different ages, this Powerpoint will help any teacher deliver information on the LGBT movement in the UK.