AQA A Level Business Studies - 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning Comprehensive lesson containing a full presentation and activities included. The lesson outlines all the specification of 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning for AQA A Level Business Studies. This lesson covers the entire process and value of segmentation, targeting, and positioning, as well as the key influences on choosing a target market and positioning strategy. This lesson teaches the following content: Overview of segmentation methods: demographic, geographic, income, and behavioural segmentation. Explanation of targeting strategies, including niche and mass marketing. Market mapping and its importance in positioning. Influences on choosing a target market and positioning approach. Key features of this lesson include: Recap questions with answers to consolidate understanding. Engaging starter activity to introduce key concepts. Full explanation with real-life examples from McDonald’s and Aldi. Activity at the end where students develop their own business idea and apply segmentation, targeting, and positioning strategies. Editable pre-formatted slides, updated to the latest specification. I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and case studies included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 1/9. This lesson teaches the following content: • Overview of the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) • Differentiation between Consumer & Industrial products • Factors influencing the marketing mix • Case studies: Bosch & Toyota Key features of this lesson include: • Recap questions with answers • Activities for application of concepts • Scaffolds for understanding sub-sections • Real-world examples • Editable slides with pre-formatting • Updated to the latest specification **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and case study, mark scheme and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 4/9. This lesson teaches the following content: • Key pricing strategies (e.g., penetration, skimming, competitive pricing) • Impact of pricing decisions on overall marketing strategy • Case studies: Tesla and Netflix Key features of this lesson include: • Recap questions with answers • Research and application tasks • Aldi case study with 16 mark question • Scaffolding and mark scheme provided • Updated slides fitting the latest exam specification **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 3/9. This lesson teaches the following content: • Detailed breakdown of each stage of the Product Life Cycle • Strategic implications for marketing, finance, operations, and HR • Application tasks with real examples Key features of this lesson include: • Recap questions with answers • 25 mark exam-style question with scaffolding • Answers provided for all activities • Editable slides • Case studies for real-world context **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 5/9. This lesson teaches the following content: • Different forms of promotion and their effectiveness • Advantages and disadvantages of various promotional methods • Case study: Abercrombie and Fitch Key features of this lesson include: • Recap questions with answers • Independent group task for deeper understanding • Application task with provided answers • Linking chains of analysis exercise • Editable slides aligned with the latest specification **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and suggested answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 8/9. This lesson teaches the following content: • Overview of digital marketing and e-commerce • Impact of digital strategies on traditional marketing • Case studies: Primark & Missguided Key features of this lesson include: • Recap questions with answers • 25 mark exam question with scaffolding • Mark scheme and model paragraph provided • Editable slides fitting the latest exam specification **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 7/9. This lesson teaches the following content: • Distribution strategies (e.g., direct, indirect, multi-channel) • The role of distribution in the marketing mix • Case study: Cadburys and Nike Key features of this lesson include: • Recap questions with answers • Scaffolded example of Cadburys distribution channels • Revision activity • 16 mark exam question with suggested answers • Editable slides based on the latest exam trends **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full PowerPoint presentation and case study and mark scheme included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies. This is lesson 6/9. This lesson teaches the following content: • Importance of branding in the marketing mix • How branding influences consumer perception • Case study analysis for practical application Key features of this lesson include: • Recap questions with answers • Brandnomer starter activity • Exam-style case study with a 12 mark question • With mark scheme • Editable slides tailored to the latest exam requirements **Free sample If you’re curious at the quality of my resources please see below for free versions of my lessons: Integrated Marketing Mix: https://www.tes.com/teaching-resource/resource-13104665 Price Elasticity of Demand: https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full presentation and model answers included. The lesson outlines all the specification of 3.3.2 Understanding markets and customers This is lesson 4/8 in 3.3.2 This lesson teaches the following content: Advantages and disadvantages of sampling Importance of sample size Sampling methods including Simple Random, Stratified & Stratified Quota (with a fun activity to assess) Application of sampling to different businesses Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the links below to check out some FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full presentation and model answers included. The lesson outlines all the specification of 3.3.2 Understanding markets and customers This is lesson 3/8 This lesson teaches the following content: Importance of market research Purpose of market research Limitations of market research Market research & success of an organisation Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the links below to check out some FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full presentation and model answers included. The lesson outlines all the specification of 3.3.2 Understanding markets and customers This is lesson 8/8 in 3.3.2 This lesson teaches the following content: • Case Study & Question ‘Do you think that the use of this data will guarantee that this new product achieves high sales? Justify your answer. [16 marks]’ • Appendix (A-E) data for students to evaluate • All based on a previous exam question to help prepare them for mocks • Model paragraph Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full presentation and model answers included. The lesson outlines all the specification of 3.3.2 Understanding markets and customers This is lesson 7/8 in 3.3.2 This lesson teaches the following content: Interpreting YED Calculating YED Significance of YED Value of YED Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

Comprehensive lesson containing a full presentation and model answers included. The lesson outlines all the specification of 3.3.2 Understanding markets and customers This is lesson 5/8 in 3.3.2 This lesson teaches the following content: Correlations Scatter Charts Extrapolation Confidence Intervals Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • PeCanPie Essay Planner Free • Answers given • Real life examples • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

This PowerPoint lesson (covers 2 lessons) on 3.3.2 The value of primary and secondary marketing research covers market research as whole. Covering topics such as: Primary & Secondary research Market reports example Qualitative & quantitative research Target markets Market maps Purpose of market research Limitations of market research I have always found on TES that A Level Business Studies resources were informative but lacked activities. This engaging lesson is packed full of them along with: Retrieval practice questions Real life examples Plenary MCQ linked to exam (Statement 1 & 2 questions) True & False Questions Case Study 16 mark questions Example answers If you you leave a positive review, you may get a free resource of your choice (below £5) - just email mchughteaching with your receipt.

Comprehensive lesson containing a full presentation and model answers included. The lesson outlines all the specification of 3.3.2 Understanding markets and customers This is lesson 1/8 in 3.3.2 This lesson teaches the following content: Calculating Market Size Calculating Market Share Calculating Market Growth Key features of this lesson include: • Retrieval practice questions • Pre-Formatted slides (with the option of editing them too with slide master) • Answers given • Scaffolding for lower ability • Updated to new specification • All questions based on real questions that have appeared in exams Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails: Price Elasticity of Demand https://www.tes.com/teaching-resource/resource-13054401 I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.

This resource provides a thorough set of Price Elasticity of Demand (PED) questions and detailed answers, designed to enhance students’ understanding of this key economic concept. The questions are structured in a progressive format, starting from basic calculations and gradually advancing to more complex scenarios, making it an ideal resource for both GCSE and A-Level Business Studies or Economics students. What’s Included: **25 questions on Price Elasticity of Demand (PED): Divided into four levels of difficulty (Basic, Intermediate, Advanced, and Expert), allowing teachers to adapt to different student abilities. Full worked answers for each question: Complete step-by-step answers to help students understand the logic and calculations involved in each question. Level of Difficulty Basic Level: Questions cover fundamental concepts such as the formula for PED and simple percentage change calculations. Intermediate Level: Students calculate percentage changes in quantity demanded using PED values. Advanced Level: Students apply their knowledge of PED to real-world scenarios, calculating changes in revenue and determining whether demand is elastic or inelastic. Expert Level: More challenging problems, including percentage change calculations involving PED, with a focus on real-world data like cinema ticket sales and concert ticket prices

Average Rate of Return (ARR) questions & answers, specifically for the Edexcel GCSE specification. In order to help my Year 11 revise, I had a look at exam style questions they were likely to face in Paper 2. Perfect for revision or for when you introduce the topic. I have also included some notes on the pages to help guide students. I’ve identified two types with ARR and created questions which practice the method of answering, for both styles. The booklet then gives a mix of these questions for students to answer. Perfect for lower-middle ability students Answers provided show working out Same type of questions they will get in the exam 20 questions in total. If there are any errors in my calculations (there shouldn’t be I have double checked) email me at mchughteaching@gmail.com & I’ll fix it. I would really appreciate not leaving a negative review for an easy fix, thank you.

Enhance your students’ understanding of business studies concepts with our comprehensive set of 3-mark questions and corresponding mark schemes. This resource covers a range of topics, including employee management, recruitment, communication, and performance evaluation. Each question prompts students to explain a specific aspect of business operations, while the accompanying mark schemes provide clear guidelines for assessment. Use this resource to reinforce learning, assess comprehension, and prepare students for examinations.

I’ve carefully crafted this teaching resource to align perfectly with the Edexcel GCSE Business Studies exam, specifically focusing on 1.3 Ideas into Practice With your purchase, you’ll receive: An extensive 1-hour exam, comprising 50 marks’ worth of questions designed to mirror the exam format. Two detailed case studies, enabling students to apply their knowledge to real-world scenarios effectively. A separate case study booklet, recently updated to meet the latest exam standards. A diverse range of question types, including those covering topics such as: Aims and objectives Revenue, costs, and profit Cash flow management Sources of finance Interest and its impact on business operations My resource is meticulously formatted to maintain a professional appearance, which enhances student engagement and ensures they are well-prepared for the exam. I’ve put in considerable effort to ensure that every aspect of this resource reflects the depth and rigor of the Edexcel curriculum. I’m confident that this resource will prove invaluable to both you and your students. Plus, leave me a positive review, and you’ll a free complimentary mark scheme! Just send your username to mchughteaching@gmail.com to claim it

All of the finance/calculation questions for GCSE Edexcel Paper 1, that I have. I use these as assessment, as recap and flashcards. All the same types of questions that have appeared in past exams. Revenue Costs Profit Breakeven Margin of Safety Interest Cash flow x10 sets of questions all (but one) have answers included! These are all of the recap calculation questions I used throughout Year 10 / Paper 1. Could be used in a lesson or a for Y11 revision. A key thing with a lot of these resources if that they are based on the previous questions that have appeared. Giving students the opportunity to practice these through repetition. Some of my resources can also be used as flashcards. See my free Costs, Profit & Breakeven worksheet/flashcard resource for free to see what I mean. https://www.tes.com/teaching-resource/gcse-business-edexcel-costs-profit-and-breakeven-13011803