We provide you with the unique opportunity to study tourism and management's academic and practical aspects and gain first-hand industry experience. It covers all the integral features and concepts of the tourism and travel sector, including visitor attractions, hotels, leisure centers, theatres, events, business tourism, music venues, and travel.
We provide you with the unique opportunity to study tourism and management's academic and practical aspects and gain first-hand industry experience. It covers all the integral features and concepts of the tourism and travel sector, including visitor attractions, hotels, leisure centers, theatres, events, business tourism, music venues, and travel.
This is a case study of Cruise Tourism in Venice. Venice is historically renowned for being one of the most important Italian maritime republics. Over the past 30 years, Venice has become a hotspot for cruise tourism. The cruise sector constitutes one of the fastest-growing sectors of the tourism industry in Venice, contributes significantly to the city’s economy. However, like in many parts of the world, cruise tourism in Venice is a double-edged sword. This lesson examines the status and development of cruise tourism in Venice and explores how cruise tourism brings social, cultural, economic, and environmental impacts to the local community. It is realized that cruise tourism should be one of the focal points of the shift in the way Venice experiences travel and tourism.
This lesson discusses the following three aspects of sustainable cruise tourism development in Venice, Italy:
Introducing cruise tourism in Venice,
The social-cultural, economic and environmental impacts of cruise tourism, and
Policy recommendations in managing cruise tourism locally and regionally.
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lessons contain materials, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
Cancun, Mexico, once a quaint destination, has transformed into a bustling tourist hotspot, drawing visitors with its pristine beaches and ancient ruins. However, this shift has brought about various challenges that offer valuable insights for other tourist destinations worldwide.
The learning outcome of this lesson:
Understand the transformation of Cancun, Mexico, from a small destination to a popular tourist hotspot.
Recognize the environmental impact of mass tourism/over tourism on delicate ecosystems, such as coral reefs and mangroves.
Using sustainability concepts and theories (such as Carrying Capacity, Destination Life Cycle Model, Tourism Self-Destruction Theory) to analyze the challenges and complexities of balancing tourism development with socio-cultural and environmental conservation.
Examine the disparities in the socio-economic benefits of tourism for local communities, particularly among ethnic populations.
Evaluate the social and economic consequences of large-scale hotel developments in tourist destinations.
Formulate policy suggestions and recommendations to promote sustainable tourism practices in Cancun, Mexico, and similar destinations.
Apply the lessons learned from Cancun’s experience to other tourist destinations facing similar challenges.
Develop a comprehensive understanding of the importance of responsible tourism and its role in long-term destination sustainability.
In summary, the destination is an exemplary case demonstrate these significant impacts:
Impact of Mass Tourism:
The surge in tourist numbers has taken a toll on Cancun’s fragile ecosystems, including coral reefs and mangroves, emphasizing the need for responsible tourism practices.
Unequal Benefits and Power Imbalance:
While tourism can be an economic boon, it doesn’t always benefit the local population, particularly ethnic communities who often grapple with low wages. This imbalance threatens the sustainability of the destination’s resources.
Social, Cultural and environmental Concerns of Big Business:
The proliferation of massive hotels can exacerbate issues such as leakage of tourism revenue from less developed areas and social inequality and stratification within the destination.
Policy Recommendations:
This lesson concludes with a set of policy suggestions and recommendations aimed at fostering sustainable tourism development in Cancun and beyond.
The Managing Organizational Excellence course is designed to equip learners with the essential skills and knowledge necessary for effectively managing modern organizations and to apply them in real-life situations. This course is suitable for learners ranging from beginners to professionals, with age ranges varying from 15 to 45 and beyond. Participants will explore key principles and practices in organizational management, gain hands-on experience through practical exercises, and develop a comprehensive understanding of the strategies needed to drive organizational success. This course is suitable for business students, teachers, managers, employees, and aspiring leaders across various industries.
This full course resource covers a comprehensive range of topics in managing organizations, with a mix of lectures, practical exercises, case studies, worksheet, quizzes, tests, group projects to assessments. Teachers and students could adjust the course duration and content as needed based on the specific needs of your target audience and the depth of knowledge you want to impart.
Course Objectives:
Understand the fundamental concepts of organizational management.
Develop effective leadership and communication skills.
Learn strategies for optimizing team performance and productivity.
Explore change management techniques and their impact on organizational success.
Gain insights into strategic planning and decision-making processes.
Enhance conflict resolution and negotiation skills.
Foster a culture of innovation and adaptability within the organization.
Grasp and reflect on some of the key global and contemporary issues in organizational management
Thematic lesson plan:
Part I.
Introduction to Organizational Management and Course Overview
Management and Role of Managers
Organizations and Types
Organizational Structure
History and Modern Organizational Theories
Part II.
6. Leadership Styles and Theories
7. Team Dynamics and Performance
8. Effective Communication in Management
9. Understanding Change Management
10. Managing Human Resources
Part III.
11. Motivation and Employee Engagement
12. Decision Making in Management
13. Strategic Planning and Implementation
14. Innovation and Technology in Organizations
15. Culture and Cultural Diversity in the Workplace
Part IV.
16. Legal and Ethical Aspects of Management
17. Quality Management and Process Improvement
18. Customer Relationship Management (CRM)
19. Supply Chain Management and Logistics
20. Marketing and Sales Strategies
Part V.
21. Financial Management and Budgeting
22. Managing Nonprofit Organizations
23. Global and Contemporary Organizational Issues
24. Organizational Sustainability and Corporate Social Responsibility
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 3 of the course.
Learning Outcome 1 and 2 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 2 of the course.
Learning Outcome 1 and 3 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 1 of the course.
Learning Outcome 2 and 3 are delivered in separate lessons.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
Welcome to Project Management. Project management is both people and technical oriented. Project management involves understanding the cause-effect relationships and interactions among the sociotechnical dimensions of projects. Improved competency in these dimensions will greatly enhance your competitive edge as a project manager. The field of project management is growing in importance and at an exponential rate. It is nearly impossible to imagine a future management career that does not include management of projects. Résumés of managers will soon be primarily a description of the individual’s participation in and contributions to projects. Good luck on your journey through the text and on your future projects
This lecture series is based on Erik W. Larson and Clifford F. Gray’s Book“Project Management: The Managerial Process”.
The chapters are:
Chapter 1 Modern Project Management
Chapter 2 Organization Strategy and Project Selection
Chapter 3 Organization: Structure and Culture
Chapter 4 Defining the Project
Chapter 5 Estimating Times and Costs
Chapter 6 Developing a Project Plan
Chapter 7 Managing Risk
Chapter 8 Scheduling resources and cost
Chapter 9 Reducing Project Duration
Chapter 10 Leadership
Chapter 11 Teams
Chapter 12 Outsourcing
Chapter 13 Monitoring Progress
Chapter 14 Project closure
Chapter 15 International Projects
Chapter 16 Oversight
Chapter 17 Agile PM
You will find the content of this text highly practical, relevant, and current. The concepts discussed are relatively simple and intuitive. As you study each chapter we suggest you try to grasp not only how things work, but why things work. You are encouraged to use the text as a handbook as you move through the three levels of competency: I know. I can do. I can adapt to new situations.
All lesson materials include detailed lesson plan, for about 1.5 hours, including This is a comprehensive lesson plan for about 1.5 hours includes a well-prepared PowerPoint presentation, with video links, interactive exercises, in-depth case studies, and associated reading materials, designed to provide a holistic learning experience.
The Power Point presentations are fully animated with scripts and ready to deliver. They are also videos available to watch. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch.
The Managing Organizational Excellence course is designed to equip learners with the essential skills and knowledge necessary for effectively managing modern organizations and to apply them in real-life situations. This course is suitable for learners ranging from beginners to professionals, with age ranges varying from 15 to 45 and beyond. Participants will explore key principles and practices in organizational management, gain hands-on experience through practical exercises, and develop a comprehensive understanding of the strategies needed to drive organizational success. This course is suitable for business students, teachers, managers, employees, and aspiring leaders across various industries.
This full course resource covers a comprehensive range of topics in managing organizations, with a mix of lectures, practical exercises, case studies, worksheet, quizzes, tests, group projects to assessments. Teachers and students could adjust the course duration and content as needed based on the specific needs of your target audience and the depth of knowledge you want to impart.
Course Objectives:
Understand the fundamental concepts of organizational management.
Develop effective leadership and communication skills.
Learn strategies for optimizing team performance and productivity.
Explore change management techniques and their impact on organizational success.
Gain insights into strategic planning and decision-making processes.
Enhance conflict resolution and negotiation skills.
Foster a culture of innovation and adaptability within the organization.
Evaluate and reflect on some of the key global and contemporary issues in organizational management
There are three thematic sections in this module:
Part I. Introduction to Organization and Management and Managing Organisational Setting
1.Introduction to Organizational Management: Concepts and Definitions
2. Understanding Management and Managers’ Roles and Functions
3. Organizations Froms, Models, and Types of Businesses
4. Organizational Structure and Characteristics
5. Improving Organisational Structure
6. Managing Organisational Design
7. Managing Organisational Culture & Diversity
8. Managing Organisational Change
9. Organisational Behaviour
10. History of Management Science
Part II. Managing Organisation People
11. Essentials of Human Resources Management
12. Leadership Styles and Theories
13. Team Dynamics and Performance
14. Effective Communication in Management
15. Motivation and Satisfaction
16. Employee Engagement
17. Power, Politics and Conflict
18. Decision Making in Management
19. Learning in Organisation
20. Comparative Study of HRM and IHRM
Part IV. Managing Business Ethics and Responsibilities
21. Legal and Ethical Aspects of Management
22. Managing Nonprofit Organizations
23. Corporate Social Responsibility
24. Organizational Sustainability and Circular Economy
25. Stakeholder Engagement
26. Ethical AI and Technology Management
Part V. Managing Organisational Environment
27. Customer Relationship Management (CRM)
28. Supply Chain Management and Logistics
29. Marketing and Sales Strategies
30. Quality and Process
31. Supply Chain Management
32. Managing environment
33. Financial Management and Budgeting
34. Strategic Planning and Implementation
35. Crisis Management and Planning
36. Innovation and Technology in Organizations
37. Globalization and Contemporary Organizational Issues
There are also Three suggested exams that can be used to conclude the module study.
Embark on a captivating journey into the realm of Sustainable Tourism Theories and Practices with our immersive course, enhanced by real-world Case Studies. Delve deep into the core principles, strategies, and impactful practices that underpin sustainable tourism, provoking thought and sparking discussions.
Highlights:
Explore numerous exemplary cases of tourism development worldwide, including Antarctica, Benidorm, Spain, and Cancun, Mexico, to gain a comprehensive understanding of key theories and concepts in tourism development.
Examine the critical issues that need to be considered and addressed in the pursuit of sustainable tourism.
Content:
There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials include reading materials, various exercises, activities, and assessments. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.
This comprehensive course is designed to equip individuals with the essential knowledge and skills needed to excel in the competitive world of selling travel and tourism products. It delves deep into the strategies, techniques, and best practices for marketing and personal selling within the travel and tourism industry.
Key Topics Covered:
Understanding the Travel and Tourism Industry: Explore the dynamic landscape of the travel and tourism sector, including its various segments, trends, and market dynamics. Gain insights into the diverse range of products and services offered in this industry.
Marketing Fundamentals: Learn the foundational principles of marketing as they apply to the travel and tourism sector. Discover how to identify target markets, conduct market research, and develop effective marketing strategies.
Product Development and Packaging: Explore the art of creating and packaging travel products that appeal to different customer segments. Learn how to design attractive travel packages and itineraries.
Personal Selling Techniques: Master the art of personal selling in the travel industry. Develop effective communication, persuasion, and negotiation skills to engage potential customers and close sales.
Customer Relationship Management: Understand the importance of building and maintaining strong customer relationships in the travel and tourism sector. Learn how to provide excellent customer service and foster loyalty.
Sales Strategies and Tactics: Explore various sales strategies, including consultative selling, relationship selling, and solution selling. Discover how to tailor your approach to different customer needs and preferences.
Case Studies and Practical Application: Apply your knowledge through real-world case studies and practical exercises. Analyze successful marketing and sales campaigns within the industry.
This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment.
This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry.
All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided.
Learning Outcomes
On finishing this course, learners are expected to achieve these three learning outcomes:
Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing;
Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation;
Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays.
Lesson Sequence:
Learning Outcome 1
Lesson 1 Introduction (13 slides)
Lesson 2 Concept and characteristics of tourism products and services (41 slides)
Lesson 3 Selling dreams and expectations (32 slides)
Lesson 4 Marketing mix (30 slides)
Lesson 5 Value, value proposition, and value-added (44 slides)
Learning Outcome 2
Lesson 6 Trading up and down, upselling and cross-selling (28 slides)
Lesson 7 Revenue, and revenue enhancement (18 slides)
Lesson 8 Personal selling in retail travel and tourism (40 slides)
Learning Outcome 3
Lesson 9 Basic visual merchandising in retail travel (52 slides)
This lesson contains the full unit of Learning Outcome 3 of the course.
Course materials include:
Complete PowerPoint presentations covering key concepts and topics
Case studies for in-depth class analysis.
Readings on change management theories and examples
Interactive resources showcasing diverse types of organisational change
Homework: Reflective questions on the role of organisational change, strategies and approaches
Assessments suggestions for Learning Outcomes 1, 2 and 3.
We wish you all the best for the study; and should you have any further questions, please get in touch via email.
