Director of Partnerships (Marketing, Admissions, Communications and Camps)

Location: Copperfield International School, Verbier, Switzerland

Copperfield International School, set in the iconic alpine village of Verbier, is the world’s only ski-in, ski-out International Baccalaureate (IB) school, offering a truly holistic education. Our mission is to nurture globally-minded, compassionate, and confident leaders through a programme that combines academic excellence with a focus on students' personal growth and wellbeing. With 27 nationalities represented, Copperfield fosters a diverse and inclusive community where students thrive both academically and in their personal development.

We deliver the IB Primary Years Programme, Middle Years Programme, and Diploma Programme in a setting that blends world-class academics with a passion for outdoor adventure, giving students the skills and resilience to succeed in today’s globalised world.

Role Overview: The Director of Partnerships is a newly created, strategic senior leadership role, reporting directly to the Director. You will be responsible for driving all student recruitment, leading the development and implementation of marketing strategies, and setting up and running Copperfield’s new summer and winter camps. Additionally, you will lead all external communications, ensuring that Copperfield’s messaging is consistent and effectively represents the school’s mission. You will also work closely with the Dukes Global Sales team to maximise student recruitment efforts and build the school’s international profile.

As a member of the Senior Leadership Team, you will collaborate with senior colleagues to shape the strategic direction of the school, playing a key role in its continued growth and success.

Key Responsibilities:

• Student Recruitment: Develop and implement strategies to attract students from diverse international markets. Work in conjunction with the Dukes Global Sales team to expand Copperfield’s global presence and drive student recruitment.
• Marketing Leadership: Create and execute a comprehensive marketing plan, leading external communications to ensure clear, consistent messaging that aligns with Copperfield’s ethos and strategic goals.
• Set Up and Run Camps: Establish and manage Copperfield’s summer and winter camps, ensuring they provide enriching and exciting programmes that attract students from around the world.
• Strategic Partnerships: Build and nurture relationships with key partners, including educational agents, feeder schools, and international organisations. Represent Copperfield at global recruitment events and conferences.
• Admissions Oversight: Oversee the admissions process to ensure that prospective families receive an exceptional experience, and that admissions procedures align with Copperfield’s mission and values.
• External Communications: Lead all aspects of the school’s external communications, including digital content, press releases, and public relations, to maintain a strong, consistent brand presence.

Candidate Profile:

• A minimum of 5 years’ experience in student admissions, marketing, or a leadership role within education, ideally in an international context.
• Proven experience in setting up and managing summer or winter camps.
• Fluency in at least two languages, with a preference for English and one other major international language.
• Strong leadership and management skills, with experience working as part of a high performing senior management team.
• A strategic thinker with experience in developing and implementing successful marketing and recruitment strategies.
• Excellent communication skills and a proven track record of managing external communications across multiple platforms.

Why Join Copperfield?

• Leadership Role: This senior leadership position offers the opportunity to shape Copperfield’s strategic direction and contribute to its long-term growth.
• Unique Environment: Experience the rare combination of academic excellence and outdoor adventure in the Swiss Alps, working at the world’s only ski-in, ski-out IB school.
• Global Collaboration: Collaborate with Dukes Education’s Global Sales team, using their extensive network to drive recruitment and enhance Copperfield’s presence in international education.

How to Apply: If you are a motivated leader with a passion for international education, we would love to hear from you. Please submit your CV and cover letter to the TES Portal, detailing your experience and why you are the perfect fit for this role.

Join Copperfield International School and help us shape the future of education in one of the world’s most beautiful and inspiring locations!

Deadline 18.11.24. Early applications are welcome and school reserves the right to appoint before the deadline date.