Marketing and Events Manager

Marketing and Events Manager

Job Description

Nature of the Post:  

We are seeking to appoint an exceptional Marketing and Events Manager to be responsible for the school’s marketing activities, communications and events. Reporting to the Director of Marketing and Communications, they will be responsible for developing the school’s profile and reputation as well as working closely with the Admissions Manager to deliver the school’s recruitment strategies.

Remuneration: 

£35 - £42,000 dependant on experience

Responsibilities:

Marketing 

•Input into the overall marketing strategy and produce the annual marketing plan 

•Implement the marketing plan on a day to day basis

•Have an excellent understanding of traditional and digital marketing channels  

•Develop, design and create compelling marketing content 

•Ensure that the school’s ethos and character is effectively communicated to target markets in both the UK and abroad

•Communicate with the local prep and primary schools to promote any opportunities or open events to their community 

•Help identify and implement opportunities for new events which will help the School strengthen its position in the marketplace and achieve its recruitment targets 

•Make arrangements for a professional photographer/videographer to visit regularly to ensure that a well-stocked library of current photographs and video content is available for advertising and promotional purposes 

•Ensure all staff at Wychwood feel informed of and sufficiently involved in the School’s marketing programme 

Communications 

•Write letters and communications required by the Head and/or on behalf of the school 

•Produce and distribute the weekly newsletter (Wychwood Weekly)

•Send bulk communications to parents via ISAMs 

•Produce material for display screens around school. 

•Ensure consistency in tone of voice and adhere to brand guidelines across all comms

Events

•Manage the School’s programme of events and initiatives for the purpose of successful pupil recruitment and excellent public relations

•Be responsible for briefing, setting up and running of all events

•Help organise and promote outreach events to promote the school to local community 

Social Media  

•Plan a termly/yearly calendar of social media activity across all digital channels  

•Devise content that is relevant and current that would appeal to our target audience

•Utilise an online design and publishing tool to assist in the creation of content and to schedule ongoing posts 

•Maintain a digital presence with regular posts and stories across all social media platforms and to maximise the marketing of the school and events 

•Keep social media channels updated with the latest school news and activities

•Produce reports on the social media activity monthly  

•Assist Wychwood Association (alumni) in maximising their social media channels  

Website 

•Update the website content regularly, create new pages and any new content required by making the amends in the CMS

•Write and review copy for the website and select relevant images 

•Be the key day to day contact of the third party web development agency 

•Be responsible for ensuring accuracy of the information contained within the website  

•Edit/assist with write ups of new school news stories and upload on a regular basis to the website 

•Produce reports on the website activity monthly 

•Assist in the set up of information and user testing for the ISAMs parent portal 

•Ensure ISAMs parent portal is up to date and contains relevant information 

Collateral 

•Assist in producing all marketing and school collateral (including prospectuses, newsletters, new pupil handbooks, overseas marketing material) 

•Assist in producing the annual copy of the school yearbook) 

•Assist other departments where marketing is involved and help produce relevant literature or ensure that collateral adheres to brand guidelines 

•Liaise with printers to get quotes and print school literature

•Research branded merchandise and get items produced to promote the school's brand

Advertising 

•Assist with design briefs for adverts and liaise with the third party design agency where applicable 

•Ensure briefs are supplied within realistic timeframes in order to meet copy deadlines with publications  

•Create briefs for any digital advertising campaigns (to include copy, images and call to action) 

•Help with the planning, booking and implementation of the annual media plan (both print and digital) and liaise with the third party media planning agency where applicable 

•Review artwork from the design agency and check sizes/technical specification 

•Feedback any amends (both copy, grammar and design related comments) 

•Ensure correct approvals have been sought internally and with any involved 3rd parties 

•To initiate, design and edit all entries in published School guides and directories (both printed and electronic) 

•Ensure printed file copies of any advertising are received and kept as well as an electronic copy of digital advertising 

•Undertake competitor research

•Continually research local publications with a view to advertising 

•Monitor advertising results to be included in the monthly Directors' report

PR  

•Edit/write engaging press releases for school events and create good personal links with the third party PR agency and/or local press for maximum coverage 

•Monitor publicity and press coverage for the school both on and offline 

•Liaise and brief the photographer/videographer 

•Review and select images for use alongside the press release 

Person Specification

Required: 

•Degree level qualification or equivalent 

•Excellent command of written and spoken English

•Previous experience of writing social media and website copy as well as creating interesting content for social media

•Outstanding customer relations skills

•Attention to detail, especially in relation to all written correspondence and artwork

• The ability to work flexibly to support a department with some weekend and evening work

•Excellent working knowledge of Microsoft Office (Word, Excel, Powerpoint and Outlook) , all social media platforms, graphic design tools, video editing and website content management systems. 

•Experience in producing and evaluating social media, website and campaign data, and of preparing and presenting accurate and relevant management information 

•Previous experience in a marketing and communications role

Desirable: 

•Experience of a similar role in a school or educational environment 

To Apply:

Please visit Work with Us - Wychwood School to download an application form.

To discuss the role, please email the Director of Operations: d.radnor@wychwoodschool.org