Advertising Business English Level 2

ESL lesson plan for Business English ESL ELL and ELA learners about Advertising. Supercharge your ESL students’ advertising skills with our comprehensive Business English ESL lesson plan. Designed to enhance language proficiency and marketing knowledge, this engaging lesson plan covers key concepts, vocabulary, and practical exercises related to advertising in a business context. From understanding advertising strategies to analyzing target audiences and creating compelling ad campaigns, equip your students with the knowledge and confidence to excel in the dynamic field of advertising. Incorporating interactive activities, case studies, and real-life examples, this EFL TEFL resource fosters creativity, persuasive communication, and effective advertising techniques.

In this unit we will learn how to;

• Describe the qualities of effective advertising
• Create an advertisement

This Advertising Business English ESL lesson plan follows a comprehensive learning structure, including;

• A warmer
• Two closed exercises
• One open exercise
• Group activity
• Revision

This lesson plan is for ESL business and work students and should take around 60-90 minutes depending on teacher style. This lesson plan is recommended for students level A2 and higher. This lesson plan is available in PDF and Google Slides.