Advertising - The art of persuasive language.

This pack includes:

• 10 slide Power Point presentation.
• Storyboard template printout.

This lesson is designed for a Drama class but can be adapted to fit an English or Media setting.

Focusing on Advertising, this lesson prompts discussion on persuasive language, music, adjectives, direct address and more.

There are video links included that explore different styles of advertisement for different audience types. This prompts discussion on target audiences and how to correctly identify their themes.

Task: Sir Alan Sugar has challenged you with the task of promoting one of the following products through a 30 second TV advertisement:
Note-choose one product only!

Pupils are supplied with 3 different products and descriptions of what they are, what they do and how they benefit the buyer. Pupils are encouraged to use the storyboard (provided as a printout link) to create an advert that would fit their target audience and result in a successful campaign to sell the product.