Cereal Packaging using Illustrator

This project looks at branding, target audiences and packaging to design a new cereal brand using Adobe Illustrator. During this project, students will:

• Look at how existing cereal brands market themselves at children.
• Analyse standard information you will find on cereal box packaging.
• Learn the basics of how to use Adobe Illustrator to design a logo and mascot character for the cereal and add them to a box net (video links and resources supplied).

A basic understanding of Illustrator by the teacher is helpful but the video tutorials offer step-by-step guidance. Teacher examples and a student example are supplied.