Eduqas GCSE Media Studies Advertising SOW

16 lessons that cover all knowledge needed for the Eduqas GCSE in Media Studies advertising unit. This includes, key vocabulary, exam style questions, model answers, contextual knowledge, retrieval do nows, media language and representation analysis of both set texts (This Girl Can and Quality Street), practical tasks, relevant theories, unseen analysis, comparing skills and a summative assessment. Can easily be adapted to run slightly longer or shorter depending on requirements.

Lesson 1: Intro to the GCSE and analysing media language in print adverts
Lesson 2: An intro to representation analysis
Lesson 3: An understanding of different camera angles and their primary use
Lesson 4: Conventions of print adverts
Lesson 5: Propp’s Character theory and how to apply this theory
Lesson 6: Contextual knowledge for This Girl Can
Lesson 7: Analysis of media language in This Girl Can
Lesson 8: Analysis of representation in This Girl Can
Lesson 9: Contextual knowledge for Quality Street
Lesson 10: Analysis of media language in Quality Street
Lesson 11: Analysis of gender representation in Quality Street
Lesson 12: How to analyse an unseen print advert and compare with TGC
Lesson 13: Summative assessment – Analysis of TGC with a second unseen print advert
Lesson 14: Binary oppositions, action codes and enigma codes
Lesson 15: Maslow’s Hierarchy of needs
Lesson 16: Analysis of own advert