Introduction to Market Segmentation/How is Marketing Targeted to different groups?

Aimed at GCSE Travel and Tourism, this lesson will provide students with the opportunity to become familiar with the key terminology, look at examples of market segmentation with regards to advertising. Whilst this lesson is aimed at Travel Tourism, it may also be applicable to some business studies students.

Lesson Outcomes:

To identify the market segments relating to demographics, lifestyle and psychographics
To explain how products are changed to suit different groups’ needs