Lesson Powerpoint for the First Lesson of Unit 11: Marketing in Travel and Tourism for the NCFE Level 3 Travel and Tourism Suite. The Resource can also be adapted for BTEC and City and Guilds Courses.
The Lesson introduces students to the Nature of Marketing, including Customer Requirements, The Nature of Mass and Niche Markets, and the 4P’s. The Lesson mainly focuses on Influences on Marketing including Aims and Objectives, Company Ethos, and Customer Segmentation.
The Lesson Includes a range of Activities from Research Tasks to critical thinking.
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