Magazine article: Quality and supply bring beef brand success

Analysis of article from Farming Ahead , written by Kylie Jackson entitled Quality and supply bring beef brand success. The article examines the advantages, problems and solutions beef producers encounter when marketing their produce under their own brands. The article covers the full supply chain, from grazier to restauranteur or retailer. It looks at the importance of working with other beef producers, marketing, alliances with retailers and ensuring quality standards. This resource is part of a unit of work on Beef Cattle Production. Stage 5 Agricultural Technology Syllabus for the Australian Curriculum.