NHS Blood and Transplant Represent CSP GCSE Media Studies Advertising Marketing Close Study Product

Resources for the Close Study Product 'Represent’for the reformed AQA GCSE Media Studies course. Designed for AQA, also applies to Eduqas and anyone teaching the Advertising and Marketing Close Study Product - NHS Blood and Transplant online campaign video ‘Represent’ featuring Lady Leshurr. Using prompts outlined in the AQA Summer 2017 Ready to Teach resource pack, this intensively-structured 13 slide resource includes:

• the social and cultural context of the advert and the niche audience [what is niche, BAME community] with associated external video links.
• the Media Language [semiotic analysis of the advert and narrative structures used]. This analyses issues related to hybridity, intertextuality, linear/non-linear narrative and single/multi strand narrative] with associated external video links.
• the Media Representations [representations of BAME audience in advert and why, Selection, Mediation and Construction in Media texts, Audience interpretation and response].
• Also includes a PLC Personal Learning Checklist for this Close Study Product CSP

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