Scaffold for a multi-modal presentation analysing two advertisements

Document 1: A table scaffolding for students how to write an effective introduction, two body paragraphs analyzing, one comparative body paragraph and a conclusion. It also includes how to reference a print advertisement.

This scaffold was created for the following task but can be adapted for other advertisement analysis tasks.
GENRE: Expository Multi-modal Oral

ROLE/RELATIONSHIP: This is an individual task where each student will prepare and present a speech and PowerPoint to an audience of their peers.

PURPOSE: To understand how advertisers use specific techniques in order to influence and shape consumer attitudes and behaviour.

TASK: Compare and contrast the following print advertisement to a visual print advertising campaign of your choice. (An advertising campaign can be a single advertisement). Using your knowledge of AIDA, you will analyse and evaluate the various techniques used in both advertisements and draw conclusions about how the advertisers have attempted to persuade and appeal to their demographic/target audience.
• Write a 500 word speech that compares and contrasts the advertising techniques used in the different advertisements. You must draw conclusions and provide both opinions and reasons as to why each advertisement succeeds or fails in motivating the target audience.

• Create a PowerPoint presentation that discusses your findings.

• Present your PowerPoint and explain your findings to the class.

LENGTH: Use a minimum of 6 slides and 500 words, and a maximum of 10 slides and 650 words.

Document 2: Key terms including definitions of the AIDA method of analysing advertisements.