Semiotics and how media producers create their products for targeted audiences

Rationale:
This session is the final part of a unit that aims to develop learners’ understanding of how media producers create their products for targeted audiences. It also aims to develop their critical and personal understanding of these products. Looking at media production from these perspectives will give learners a more focused approach to their own production work
In this session, which is the first of three, presents learners with opportunities to engage with a range of texts and analyse how they are constructed either within a chosen industry or across the sector. Learners can work in pairs to evaluate the usefulness of a particular analytical strategy such as a semiotic reading approach. Each pair should be directed towards applying their reading approach to different media products.