Starter For Ten Enterprise Project. Lesson Eleven - Advertising

This is the eleventh lesson in a series of fourteen which make up the Starter For Ten project. Starter For Ten is a whole term, cross-curricular project for upper primary classes. A series of lessons provide the class with the knowledge and skills they need to start their own businesses in small groups. Groups are loaned £10 to start their business with the businesses running for four weeks after around six weeks learning and preparation.

Starter For Ten provides a highly motivating, real world context for learning with pupils taking full responsibility for their businesses. The pupils are also responsible for making key decisions including what to spend any profit on and whether to act as philanthropists and opt to donate a proportion of their income to charity.

The full project covers a number of curriculum areas: literacy, numeracy, health and wellbeing, religious and moral education, social studies and technologies. All lessons are fully linked to the Scottish Curriculum For Excellence.

Each of the fourteen lessons includes a lesson plan, a PowerPoint presentation and any worksheets or other resources required. Lesson plans include learning objectives, suggestions for differentiation, a starter activity, a main lesson, a plenary activity, suggestions for further development, opportunities for display, and relevant second level Curriculum For Excellence experiences and outcomes.

LESSON 11 OVERVIEW:
In this lesson the children will learn about what advertising is and how it works. They will discuss features of effective adverts and some advertising techniques. The children will then work in their business groups to design posters to advertise their products or services.

LESSON 11 LEARNING OBJECTIVES:
1. I can describe what advertising does.
2. I can describe some of the features used by advertisements.
3. I can work with my business group to create posters to advertise our product or service.