Sustainable Tourism - Impact of Mass Tourism in Benidorm Butler Tourist Destination Life Cycle Model

Benidorm Spain is almost synonymous with mass tourism. It is a typical example of the resorts that emerged along the Mediterranean coast in the 1960s during the mass tourism boom that catered primarily to foreign tourists through large international tour operators that controlled the market. Using the tourism destination Life Cycle Model, this lesson examines Benidorm’s mass tourism par excellence and sees what makes this city such a great place for some but a nightmare for others.
The lesson has these four topics:

1. The background and tourism resources of Benidorm;
2. History of tourism development in Benidorm;
3. Tourist destination life cycle;
4. Socio-cultural, economic, and environmental impacts of mass tourism in Benidorm.
   The lesson attempts to answer these questions:
5. Where is Benidorm?
6. How has tourism grown in Benidorm?
7. Why did Benidorm become a “tourist hotspot”?
8. Why did mass tourism take-off during the 1960s?
9. What factors have influenced the development of mass tourism in Benidorm?
10. What are the impacts of mass tourism in Benidorm?
11. How has Benidorm’s mass tourism development fit into the Tourism Life Cycle Model?

There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or altogether to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide.
All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs.
This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further.
All lesson materials are developed using real case studies, various exercises, activities, and assessments, including supporting worksheets and reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate.
We wish you all the best for the study, and should you have any further questions, please get in touch via email.