The Apprentice: Rebrand the Product

This apprentice-style group task begins with a look at the case study of Lucozade and how it was successfully rebranded from a medicinal product to an energy drink. Students are then tasked with rebranding boring old Snugfit Thermal Underwear. In groups they have to work together to diversify the range; create a storyboard for a TV advert; create the script for a radio advert and design a billboard poster. Finally, they have to present their ideas to the rest of the class. You decide on the success criteria and the winning group. This twenty-two slide Powerpoint has all you need to get them doing an enjoyable and challenging speaking and listening activity. It also introduces them to the world of marketing.