Typography, Lettering (Design)

This PowerPoint presentation provides a comprehensive guide to the art of lettering for design, offering students a deep dive into the creative and technical aspects of typography and hand-lettering. The presentation explores various lettering styles, from traditional serif and sans-serif fonts to more expressive, custom hand-lettered designs, showing how each can be used effectively in different design contexts. It also covers the principles of spacing, alignment, and composition, highlighting how these elements can enhance the visual impact and readability of text in design. Additionally, students will learn about the process of sketching and refining letterforms, as well as how to incorporate lettering into broader design projects, such as posters, logos… By the end of the presentation, students will have a solid understanding of how to create visually compelling lettering that communicates their intended message with style and precision.