Market Research at the AS Level for Cambridge AS Level Business (9609) syllabus for 2026-2028 . What’s Included: Slides include exercises, topic overview, discussion prompt, case studies, video links, exit ticket - all aligned to Cambridge International Examinations (CIE) objectives. The purposes of market research • identification of main features of a market: size, growth, competitors • identification of customer and consumer characteristics, profiles, wants and needs Primary research and secondary research • the distinction between primary research and secondary research, and the main features of each • usefulness of data collected using primary research methods • usefulness of data collected from secondary research sources Sampling • the need for and limitations of sampling Market research data • the reliability of the data collected • analysis of quantitative and qualitative data • interpretation of information presented in tables, charts and graphs These slides are designed to maximize examination outcomes and save teachers valuable preparation time. As teachers, we understand the challenges of balancing lesson preparation, grading, and classroom management. So, we’re sharing this comprehensive set of slides updated for 2024, covering all relevant learning objectives. Covers the necessary learning objectives to prepare students for AS level exams. This resource helps you work smarter, reduce lesson preparation time, and give your students the tools they need to succeed. Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.

Nature of Marketing for Cambridge AS Level for exams from 2026-2028. Full lesson content. These materials include detailed overview of key content, plus class discussion prompts, case studies, video links, and review questions. All learning objectives thoroughly covered including: Understand marketing objectives and their purpose. Explain the link between marketing objectives and corporate objectives. Identify the factors influencing demand and supply for a business’s products. Explain the interaction between demand, supply, and price. Compare how consumer and industrial markets differ. Distinguish between local, national, and international markets. Explain the differences between product orientation and customer (market) orientation. Understand how to measure market share and market growth. Analyze the implications of changes in market share and market growth. Classify products into categories. Explain how marketing differs for consumer products (B2C) and industrial products (B2B). Identify the features of mass markets and niche markets. Evaluate the advantages and disadvantages of mass marketing and niche marketing. Describe methods of market segmentation, including geographic, demographic, and psychographic segmentation. Understand the advantages and disadvantages of market segmentation. Explain the aims of CRM. Evaluate the costs and benefits of CRM for a business. Covers the necessary learning objectives to prepare students for AS level exams. This resource helps you work smarter, reduce lesson preparation time, and give your students the tools they need to succeed. Whether you’re following CIE, AQA, or Edexcel, these slides provide value for teachers across exam boards.

Complete materials Stakeholders in a Business from Cambridge International Examinations Business Syllabus. Updated for 2026-2028 exams. This presentation includes comprehensive overview, class discussion prompts, case studies, video links and review questions. highlights concepts of the syllabus from the AS Level Business 9609: 1.5.1 Business stakeholders individuals or groups with an interest in the activities of a business internal stakeholders and external stakeholders the roles, rights and responsibilities of stakeholders 1.5.2 The relative importance and infuence of stakeholders on business activities the impact of business decisions on stakeholders, and their reactions the impact of stakeholder aims on business decisions how and why a business needs to be accountable to its stakeholders how conflict might arise from stakeholders having different aims and objectives how changing business objectives might affect its stakeholders Connects seamlessly with the core approved textbooks and addresses all learning objectives. The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

The Marketing Mix for Cambridge AS Level Business 9609 for the 2026-2028 syllabus. These comprehensive slides provide everything you need to teach. Includes slides covering all necessary content, plus class discussion prompts, case studies, video links, and questions. Learning Objectives Covered: These slides are meticulously designed to help students achieve mastery of the following: 3.3.1 The Elements of the Marketing Mix (4Ps): Define and explain Product, Price, Promotion, and Place. Analyze the role of each element in a successful marketing strategy. Evaluate the importance of a balanced marketing mix in meeting customer needs and business goals. 3.3.2 Product: Differentiate between goods and services through tangible and intangible attributes. Understand the role of product development in maintaining a competitive edge. Explain product differentiation and the impact of a unique selling point (USP) on customer perception. 3.3.3 Product Portfolio Analysis: Explain the stages of the product life cycle and the importance of extension strategies. Use the Boston Matrix to assess product portfolios and guide marketing decisions. Evaluate the strategic value of product portfolio analysis. 3.3.4 Pricing Methods: Identify pricing methods such as competitive, penetration, skimming, price discrimination, dynamic, cost-based, and psychological pricing. Assess the objectives and market situations for different pricing strategies. Evaluate how pricing impacts consumer demand and brand positioning. 3.3.5 Promotion Methods: Explain the objectives of advertising, sales promotion, and direct promotion. Analyze how digital promotion connects with modern audiences. Explore how branding and packaging serve as promotional tools. 3.3.6 Place (Channels of Distribution): Define the purpose of different distribution channels. Compare the benefits of digital and physical distribution methods. Assess the role of distribution in making products accessible to customers. What’s Included: Engaging Summaries: Clear, concise explanations of critical concepts. Interactive Activities: Exercises to stimulate student engagement and comprehension. Discussion Starters: Foster critical thinking and collaboration. Exit Tickets: Quick assessments to measure understanding at the end of lessons. Why Teachers Love These Slides: Aligned with Cambridge International standards yet flexible for other exam boards like AQA and Edexcel. Helps you reduce prep time while maximizing student outcomes. Developed by educators, for educators, ensuring classroom relevance and practicality. Equip your students to master the marketing mix. These slides offer everything you need to teach confidently while saving time.

A thorough online and/or classroom-ready presentation on Product from the Marketing Mix, as part of the Cambridge International Examinations Business Syllabus Unit 3 on Marketing. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 3 including: • explain what the marketing mix means and what its key components are • analyse the importance of the customer and customer relationship marketing • understand and evaluate the importance of product decisions to a successful marketing mix • analyse the stages of a typical product life cycle and evaluate the usefulness of the concept The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A complete classroom-ready presentation covering Business Structure from Unit 1 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A Level Business Unit 1 including: • primary, secondary and tertiary sector businesses • the public and private sectors • main features of different types of legal structure, including ability to raise finance • appropriateness of legal structure: sole trader, partnership, private limited companies, public limited companies, franchises, co-operatives, joint ventures • concept of limited liability and its importance • problems resulting from changing from one legal structure to another The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A newly updated online and/or classroom-ready presentation covering Organisation Structure from Unit 2 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A2 Level Business Unit 2 including: understand why organisations need a structure and why flexibility is important • analyse the diff erent types of organisational structure that can be adopted and their advantages and drawbacks • assess the main features of an organisational chart, such as levels of hierarchy, chain of command and span of control • understand the diff erence between centralised and decentralised structures • evaluate the conflict between trust and control with a policy of delegation • outline the diff erences between line and staff authority • examine the appropriateness of centralised and decentralised structures • understand the diff erence between authority, accountability and responsibility. This presentation can be delivered as a lecture online or in a classroom and can be supplemented with a teacher’s own creative exercises and activities. A time-saving key resource for new and experienced teachers alike.

A thorough classroom-ready presentation on What is Strategic Management, as part of the Cambridge International Examinations Business Syllabus Unit 6 on Strategic Management. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A2 Level Business Unit 6 including: • understanding the meaning of corporate strategy and strategic management • differentiate between strategic decisions and tactical decisions • analyse the need for strategic management • discuss the link between strategy and organisational structure • evaluate the importance of business strategy in determining competitive advantage in an increasingly competitive world The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. A time-saving key resource for new and experienced teachers alike.

A thorough online and/or classroom-ready presentation on Costs, as part of the Cambridge International Examinations Business Syllabus Unit 5 on Finance and Accounting. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 5 including: • explain the diff erent classifications given to production costs • understand the uses to which cost data can be put • analyse which costs of production are likely to vary with output and which will not • use costs of production in break-even analysis • apply break-even analysis in simple business decision-making situations • evaluate the usefulness of break-even analysis. The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A comprehensive presentation for use online or in the classroom on Accounting Fundamentals, as part of the Cambridge International Examinations Business Syllabus Unit 5 on Finance and Accounting. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 5 including: • understand why keeping business accounts is so important • analyse the main users and uses of business accounting records • identify and understand the main components of an income statement • identify and understand the main components of a Statement of financial position • analyse business accounts by using ratio analysis – liquidity and profit-margin ratios • evaluate the limitations of ratio analysis and of published accounts. The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A thorough classroom-ready presentation on Strategic Choice, as part of the Cambridge International Examinations Business Syllabus Unit 6 on Strategic Management. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A2 Level Business Unit 6 including: • understand the importance of strategic choice • analyse strategic choices, using the Ansoff matrix model, and evaluate its usefulness • analyse strategic choices using force-field analysis and evaluate its usefulness • apply the decision tree technique to strategic choices in different business contexts and evaluate its usefulness The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. A time-saving key resource for new and experienced teachers alike.

A newly updated online and/or classroom-ready presentation covering Business Communication from Unit 2 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A2 Level Business Unit 2 including: • understand what is meant by effective communication • appreciate the importance of feedback, choice of medium and clarity of message in achieving effective communication • analyse the advantages and disadvantages of the different communication methods or media • evaluate their application in different situations • understand the causes of ineffective communication – the barriers to communication and how to overcome them • analyse the differences between one- and two-way, vertical and horizontal, formal and informal communication • evaluate the application of different communication networks. This presentation can be delivered as a lecture online or in a classroom and can be supplemented with a teacher’s own creative exercises and activities. A time-saving key resource for new and experienced teachers alike.

A robust online and/or classroom-ready presentation covering Business Structure from Unit 1 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the approved core textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A2 Level Business Unit 1 including: • main differences between local, national and multinational businesses • the growing importance of international trading links and their impact on business activity • benefits and disadvantages that a multinational might bring to a country • possible relationships between multinationals and the state • advantages and disadvantages of privatisation in a given situation The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A thorough online and/or classroom-ready presentation on Forecasting and Managing Cash Flows, as part of the Cambridge International Examinations Business Syllabus Unit 5 on Finance and Accounting. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 5 including: • understand the importance of cash to business • explain the diff erence between a firm’s cash flow and its profit • structure a cash-flow forecast and understand the sources of information needed for this • evaluate the problems of cash-flow forecasting • analyse the diff erent causes of cash-flow problems • evaluate diff erent methods of solving cash-flow problems. The presentation can be delivered online or in the classroom as a lecture and can also be supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A thorough online and/or classroom-ready presentation on Capacity Utilisation, as part of the Cambridge International Examinations Business Syllabus Unit 4 on Operations and Project Management. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE A2 Level Operations and Project Management Unit 4 including: • understand the meaning and calculation of capacity utilisation • analyse the problems of excess capacity and capacity shortages • evaluate the diff erent approaches to overcoming these problems • assess the reasons for the rapid growth of outsourcing • evaluate the benefits and limitations of outsourcing. The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A robust online and/or classroom-ready presentation covering Business Enterprise from Unit 1 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 1 including: • purpose of business activity • the concept of creating value • the nature of economic activity, the problem of choice and opportunity cost • business environment is dynamic • what a business needs to succeed • why many businesses fail early on • qualities an entrepreneur is likely to need for success • the role of business enterprise in the development of a business and a country • the range and aims of social enterprises • triple bottom line – economic (financial), social and environmental targets The presentation can be delivered online or in the classroom as a lecture and can be supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A full classroom-ready presentation covering Business Objectives from Unit 1 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 1 including: • the nature and importance of business objectives at corporate, departmental and individual levels • corporate social responsibility (CSR) as a business objective • relationship between mission statement, objectives, strategy and tactics • the different stages of business decision making and the role of objectives in the stages of business decision making • how objectives might change over time • translation of objectives into targets and budgets • the communication of objectives and their likely impact on the workforce • how ethics may influence business objectives and activities The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A comprehensive classroom-ready presentation covering Size of Business from Unit 1 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 1 including: • different methods of measuring the size of a business (profit is not an acceptable measure of business size) • advantages and disadvantages of being a small business • strengths and weaknesses of family businesses • the importance of small businesses and their role in the economy • the role of small businesses as part of the industry structure in some industries • why and how a business might grow internally The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

An online and/or classroom-ready presentation covering Management and Leadership from Unit 2 of the Cambridge International Examinations Business Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE AS Level Business Unit 2 including: • the functions of management, including Mintzberg’s roles of management • functions, roles and styles • the purpose of leadership • leadership roles in business (directors, managers, supervisors, worker representatives) • qualities of a good leader • leadership styles: autocratic, democratic, laissez-faire • McGregor’s leadership styles • Goleman’s four competencies of emotional intelligence: self-awareness, social awareness, self-management and social skills The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.

A robust classroom-ready presentation covering Size of Business from Unit 1 of the Cambridge International Examinations Business (9609) Syllabus. Connects seamlessly with the core approved textbooks and addresses all learning objectives. This presentation highlights key concepts of the syllabus from the CIE 9609 A2 Level Business Unit 1 including: • the different types of merger and takeover: horizontal, vertical (backward and forward), conglomerate, friendly merger, hostile takeover • impact of a merger/takeover on the various stakeholders • why a merger/takeover may or may not achieve objectives e.g. synergy • the importance of joint ventures and strategic alliances as methods of external growth The presentation can be delivered as a lecture and supplemented with a teacher’s own creative exercises and activities. An excellent key resource for new and experienced teachers alike.