Brand and Product Decisions in Global Marketing Lecture The product P of the marketing mix is at the heart of the challenges and opportunities facing global companies today: Management must develop product and brand policies and strategies that are sensitive to market needs, competition, and the company’s ambitions and resources on a global scale. Effective global marketing often entails finding a balance between the payoff from extensively adapting products and brands to local market preferences and the benefits that come from concentrating company resources on relatively standardized global products and brands. Brand and Product Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Brand and Product Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Brand and Product Decisions in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Review the basic product concepts that underlie a successful global marketing product strategy. 2 Compare and contrast local products and brands, international products and brands, and global products and brands. 3 Explain how Maslow’s needs hierarchy helps global marketers understand the benefits sought by buyers in different parts of the world. 4 Outline the importance of “country of origin” as a brand element. 5 List the five strategic alternatives that marketers can utilize during the global product planning process. 6 Explain the new-product continuum and compare and contrast the different types of innovation. By purchasing this teaching resource, you will get: 1 Brand and Product Decisions in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Brand and Product Decisions in Global Marketing with 115 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Pricing Decisions in Global Marketing Lecture Whether dealing with a single home-country market or multiple country markets, marketing managers must develop pricing objectives as well as strategies for achieving those objectives. Remember: Price is an independent variable; as a marketing tactic, managers can raise, lower, or maintain prices as part of the overall marketing strategy. However, a number of pricing issues are unique to global marketing. The pricing strategy for a particular product may vary from country to country; a product may be positioned as a low-priced, mass-market product in some countries and a premium-priced, niche product in others From the above it is clear that Pricing Decisions in Global Marketing Lecture is very important. With the help of this teaching resources you will be able to explain your students what is it Pricing Decisions in Global Marketing teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct Pricing Decisions in Global Marketing Lecture or Seminar. LEARNING OBJECTIVES OF THE LECTURE: 1 Review the basic product concepts that underlie a successful global marketing product strategy. 2 Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets. 3 Summarize the various Incoterms that affect the final price of a product. 4 List some of the environmental influences that impact prices. 5 Apply the ethnocentric/polycentric/geocentric framework to decisions regarding price. 6 Explain some of the tactics global companies can use to combat the problem of gray market goods. 7 Assess the impact of dumping on prices in global markets. 8 Compare and contrast the different types of price fixing. 9 Explain the concept of transfer pricing. 10 Define countertrade and explain the various forms it can take. By purchasing this teaching resource, you will get: 1 Pricing Decisions in Global Marketing Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Pricing Decisions in Global Marketing with 105 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Global Marketing and the Digital Revolution Lecture Global Marketing and the Digital Revolution Lecture is very important in the field of Global/International Marketing. With the help of this teaching resources you will be able to explain your students what is it Global Marketing and the Digital Revolution. Global Marketing and the Digital Revolution teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Global Marketing and the Digital Revolution. LEARNING OBJECTIVES OF THE LECTURE: 1 List the major innovations and trends that contributed to the digital revolution. 2 Define “convergence” and give an example. 3 Define value network and explain the differences between sustaining technologies and disruptive technologies. 4 Identify current trends in global e-commerce and explain how global companies are expanding their presence on the Web. 5 Explain the key issues facing a company when designing and implementing a Web site. 6 Identify the most important new products and services that have been introduced in the past decade. By purchasing this teaching resource, you will get: 1 Global Marketing and the Digital Revolution Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Global Marketing and the Digital Revolution with 96 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. You may find more teaching resources for International Marketing by pressing this link.

Communication Lecture (Organizational Behavior) Communication Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Communication. Communication resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Communication. LEARNING OBJECTIVES OF THE LECTURE: Describe the functions and process of communication. Contrast downward, upward, and lateral communication through small-group networks and the grapevine. Contrast oral, written, and nonverbal communication. Describe how channel richness underlies the choice of communication channel. Differentiate between automatic and controlled processing of persuasive messages. Identify common barriers to effective communication. Discuss how to overcome the potential problems of cross-cultural communication. By purchasing this teaching resource, you will get: 1 Communication Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Communication with 110 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Leadership Lecture (Organizational Behavior) Leadership Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Leadership. Leadership resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Leadership. LEARNING OBJECTIVES OF THE LECTURE: Summarize the conclusions of trait theories of leadership. Identify the central tenets and main limitations of behavioral theories. Contrast contingency theories of leadership. Describe the contemporary theories of leadership and their relationship to foundational theories. Discuss the roles of leaders in creating ethical organizations. Describe how leaders can have a positive impact on their organizations through building trust and mentoring. Identify the challenges to our understanding of leadership. By purchasing this teaching resource, you will get: 1 Leadership Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Leadership with 110 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more Organizational Behavior teaching resources please press this link!

Understanding Work Teams Lecture (Organizational Behavior) Understanding Work Teams Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Understanding Work Teams. Understanding Work Teams resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Understanding Work Teams. LEARNING OBJECTIVES OF THE LECTURE: Analyze the continued popularity of teams in organizations. Contrast groups and teams. Contrast the five types of team arrangements. Identify the characteristics of effective teams. Explain how organizations can create team players. Decide when to use individuals instead of teams. By purchasing this teaching resource, you will get: 1 Understanding Work Teams Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Understanding Work Teams with 105 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more teaching resources for Organizational Behavior please press this link!

Personality and Values Lecture (Organizational Behavior) Personality and Values Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Personality and Values. Personality and Values teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Personality and Values. LEARNING OBJECTIVES OF THE LECTURE: Describe personality, the way it is measured, and the factors that shape it. Describe the strengths and weaknesses of the Myers-Briggs Type Indicator (MBTI) personality framework and the Big Five model. Discuss how the concepts of core self-evaluation (CSE), self-monitoring, and proactive personality contribute to the understanding of personality. Describe how personality affects job search and unemployment. Describe how the situation affects whether personality predicts behavior. Contrast terminal and instrumental values. Describe the differences between person-job fit and person-organization fit. Compare Hofstede’s five value dimensions and the GLOBE framework. By purchasing this teaching resource, you will get: 1 Personality and Values Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Personality and Values with 116 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

What Is Organizational Behavior Lecture (Organizational Behavior) What Is Organizational Behavior Lecture an introductory lecture for Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Organizational Behavior. Organizational Behavior Responsibility teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Introduction to Organizational Behavior. LEARNING OBJECTIVES OF THE LECTURE: 1 Demonstrate the importance of interpersonal skills in the workplace. 2 Define organizational behavior (OB). 3 Show the value to OB of systematic study. 4 Identify the major behavioral science disciplines that contribute to OB. 5 Demonstrate why few absolutes apply to OB. 6 Identify managers’ challenges and opportunities in applying OB concepts. 7 Compare the three levels of analysis in this text’s OB model. 8 Describe the key employability skills gained from studying OB applicable to other majors or future careers. By purchasing this teaching resource, you will get: 1 What Is Organizational Behavior Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for What Is Organizational Behavior with 115 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Attitudes and Job Satisfaction Lecture (Organizational Behavior) Attitudes and Job Satisfaction Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Attitudes and Job Satisfaction. Attitudes and Job Satisfaction teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Attitudes and Job Satisfaction. LEARNING OBJECTIVES OF THE LECTURE: 1 Contrast the three components of an attitude. 2 Summarize the relationship between attitudes and behavior. 3 Compare the major job attitudes. 4 Define job satisfaction. 5 Summarize the main causes of job satisfaction. 6 Identify three outcomes of job satisfaction. 7 Identify four employee responses to dissatisfaction. By purchasing this teaching resource, you will get: 1 Attitudes and Job Satisfaction Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Attitudes and Job Satisfaction with 120 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more teaching resources for Organizational Behavior please press this link!

Emotions and Moods Lecture (Organizational Behavior) Emotions and Moods Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Emotions and Moods. Emotions and Moods teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Emotions and Moods. LEARNING OBJECTIVES OF THE LECTURE: 1 Differentiate between emotions and moods. 2 Identify the sources of emotions and moods. 3 Show the impact emotional labor has on employees. 4 Describe affective events theory. 5 Describe emotional intelligence. 6 Identify strategies for emotion regulation. 7 Apply concepts about emotions and moods to specific OB issues. By purchasing this teaching resource, you will get: 1 Emotions and Moods Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Emotions and Moods with 120 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Foundations of Organization Structure Lecture (Organizational Behavior) Foundations of Organization Structure Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Foundations of Organization Structure. Foundations of Organization Structure resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Foundations of Organization Structure. LEARNING OBJECTIVES OF THE LECTURE: Identify seven elements of an organization’s structure. Identify the characteristics of the functional structure, the bureaucracy, and the matrix structure. Identify the characteristics of the virtual structure, the team structure, and the circular structure. Describe the effects of downsizing on organizational structures and employees. Contrast the reasons for using mechanistic versus organic structural models. Analyze the behavioral implications of different organizational designs. By purchasing this teaching resource, you will get: 1 Foundations of Organization Structure Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Foundations of Organization Structure with 106 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more Orbanizational Behavior teaching resources please press this link!

Perception and Individual Decision Making Lecture (Organizational Behavior) Perception and Individual Decision Making Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Perception and Individual Decision Making. Perception and Individual Decision Making teaching resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Perception and Individual Decision Making. LEARNING OBJECTIVES OF THE LECTURE: Explain the factors that influence perception. Describe attribution theory. Explain the link between perception and decision making. Contrast the rational model of decision making with bounded rationality and intuition. Explain how individual differences and organizational constraints affect decision making. Contrast the three ethical decision criteria. Describe the three-stage model of creativity. By purchasing this teaching resource, you will get: 1 Perception and Individual Decision Making Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Perception and Individual Decision Making with 116 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources.

Motivation From Concepts to Applications Lecture (Organizational Behavior) Motivation From Concepts to Applications Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Motivation From Concepts to Applications. Motivation From Concepts to Applications resources will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Motivation From Concepts to Applications. LEARNING OBJECTIVES OF THE LECTURE: Describe how the job characteristics model motivates by changing the work environment. Compare the main ways jobs can be redesigned. Explain how specific alternative work arrangements can motivate employees. Describe how employee involvement measures can motivate employees. Demonstrate how the different types of variable-pay programs can increase employee motivation. Show how flexible benefits turn benefits into motivators. Identify the motivational benefits of intrinsic rewards. By purchasing this teaching resource, you will get: 1 Motivation From Concepts to Applications Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Motivation From Concepts to Applications with 106 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more teaching resources on Organizational Behavior please press this link!

Organizational Change and Stress Management Lecture (Organizational Behavior) Organizational Change and Stress Management Lecture is a lecture which is covered during Organizational Behavior module. With the help of this teaching resources you will be able to explain your students what is it Organizational Change and Stress Management. Organizational Change and Stress Management will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or class on Organizational Change and Stress Management. LEARNING OBJECTIVES OF THE LECTURE: Contrast the forces for change and planned change. Describe ways to overcome resistance to change. Compare the four main approaches to managing organizational change. Demonstrate three ways of creating a culture for change. Identify the potential environmental, organizational, and personal sources of stress at work and the role of individual and cultural differences. Identify the physiological, psychological, and behavioral symptoms of stress at work. Describe individual and organizational approaches to managing stress at work. By purchasing this teaching resource, you will get: 1 Organizational Change and Stress Management Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Organizational Change and Stress Management with 114 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. For more Organizational Behavior teaching resources please press this link!

Developing an Effective Business Model Lecture (Entrepreneurship) This lecture introduces the concept of the business model. A business model is defined as a firm’s plan or recipe for how it creates, delivers, and captures value. Developing an Effective Business Model Lecture is a lecture which is covered during Entrepreneurship module. With the help of this teaching resources you will be able to explain your students Developing an Effective Business Model Topic. Developing an Effective Business Model Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar on Developing an Effective Business Model and moreover assess students with the help of attached test bank. LEARNING OBJECTIVES OF THE LECTURE: Describe business models and discuss their importance. Identify and describe the two general types of business models—standard and disruptive. Explain the components of the Barringer/Ireland Business Model Template that entrepreneurs can use to develop a business model for their firm. By purchasing this teaching resource, you will get: 1 Developing an Effective Business Model Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Developing an Effective Business Model with 75 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Entrepreneurship you may find by pressing this link!

Building a New-Venture Team Lecture (Entrepreneurship) This lecture focuses on the important task of building a new-venture team. The point that is emphasized is that a firm’s new-venture team doesn’t consist merely of its founders and its initial employees, but consists of its board of directors (if it is incorporated), its board of advisors, its lenders and investors (if applicable), and other professionals that the firm does business with. Building a New-Venture Team Lecture is a lecture which is covered during Entrepreneurship module. With the help of this teaching resources you will be able to explain your students how to Build a New-Venture Team. Building a New-Venture Team Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar on Building a New-Venture Team and moreover assess students with the help of attached test bank. **LEARNING OBJECTIVES OF THE LECTURE: ** 1 Explain the concept called liability of newness. 2 Describe a new-venture team and discuss the primary elements that form such a team. 3 Identify professional advisers and explain their role with a new-venture team. 4 Explain why a new-venture team might use consultants to obtain advice. By purchasing this teaching resource, you will get: 1 Building a New-Venture Team Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Building a New-Venture Team with 75 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Entrepreneurship you may find by pressing this link!

Unique Marketing Issues Lecture (Entrepreneurship) This lecture focuses on the marketing issues facing entrepreneurial firms. The lecture begins by discussing how firms define and select their target markets. Next, we discuss an issue that is particularly important for new firms: establishing a brand. Unique Marketing Issues Lecture is a lecture which is covered during Entrepreneurship module. With the help of this teaching resources you will be able to explain your students different Unique Marketing Issues. Unique Marketing Issues Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar on Unique Marketing Issues and moreover assess students with the help of attached test bank. **LEARNING OBJECTIVES OF THE LECTURE: ** 1 Explain the three steps (segmenting the market, selecting a target market, and establishing a unique market position) entrepreneurial firms use to identify their customers. 2 Define a brand and explain why it is important to an entrepreneurial firm’s marketing efforts. 3 Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms. 4 Describe the seven-step sales process an entrepreneurial firm uses to identify prospects and close sales. By purchasing this teaching resource, you will get: 1 Unique Marketing Issues Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Unique Marketing Issues with 75 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Entrepreneurship you may find by pressing this link!

The International Monetary and Financial Environment Lecture (International Business) The International Monetary and Financial Environment Lecture is a lecture which is covered during International Business module. With the help of this teaching resources you will be able to explain your students The International Monetary and Financial Environment. The International Monetary and Financial Environment Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar and moreover assess students with the help of attached test bank. **LEARNING OBJECTIVES OF THE LECTURE: ** Learn about exchange rates and currencies in international business. Explain how exchange rates are determined. Understand the emergence of the modern exchange rate system. Describe the monetary and financial systems. Identify the key players in the monetary and financial systems. Understand the global debt crisis. By purchasing this teaching resource, you will get: 1 The International Monetary and Financial Environment Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test Bank for The International Monetary and Financial Environment with 89 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Business you may find by pressing this link!

Globalization of Markets and the Internationalization of the Firm Lecture (International Business) Globalization of Markets and the Internationalization of the Firm Lecture is a lecture which is covered during International Business module. With the help of this teaching resources you will be able to explain your students Globalization of Markets and the Internationalization of the Firm. Globalization of Markets and the Internationalization of the Firm Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar and moreover assess students with the help of attached test bank. **LEARNING OBJECTIVES OF THE LECTURE: ** 1 Understand market globalization as an organizing framework. 2 Learn the driving forces of globalization. 3 Understand the impact of technological advances and globalization. 4 Learn the dimensions of globalization. 5 Understand firm-level consequences of market globalization. 6 Understand the societal consequences of globalization. By purchasing this teaching resource, you will get: 1 Globalization of Markets and the Internationalization of the Firm Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test bank for Globalization of Markets and the Internationalization of the Firm with 98 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for International Business you may find by pressing this link!

Understanding Emerging Markets Lecture (International Business) Understanding Emerging Markets Lecture is a lecture which is covered during International Business module. With the help of this teaching resources you will be able to explain your students Understanding Emerging Markets. Understanding Emerging Markets Lecture will suite any teacher/lecturer or tutor who is going or planning to conduct lecture or seminar and moreover assess students with the help of attached test bank. **LEARNING OBJECTIVES OF THE LECTURE: ** Understand advanced economies, developing economies, and emerging markets. Know what makes emerging markets attractive for international business. Learn how to assess the true potential of emerging markets. Evaluate the risks and challenges of emerging markets. Learn the success strategies for emerging markets. Understand corporate social responsibility, sustainability, and the crisis of global poverty. By purchasing this teaching resource, you will get: 1 Understanding Emerging Markets Lecture PowerPoint Presentation 1 Teaching Gide for the Lecture/Seminar 1 Test Bank for Understanding Emerging Markets with 97 different questions. Once you will purchase please write your comments and subscribe to my store in order to be up to date with new teaching resources. More teaching resources for Business you may find by pressing this link!