Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section includes the role of marketing, the distinctions between niche and mass markets, and the market segmentation techniques. The methods and importance of market research are covered. The central role of the marketing mix, i.e., the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This finance and accounting section covers the need for and sources of business finance, cash-flow forecasting, and working capital. Simple income statements are covered, as well as statements of financial position and the analysis of accounts, including why and how accounts are used.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This resource bundle introduces a business’s focus in the functional area of human resources and includes the importance and methods of motivating a workforce. How businesses are organised and managed, and the methods of recruitment, selection, and training of employees are also considered. Finally, the section covers the importance of effective internal and external communication and the techniques used.

This bundle of PowerPoints lays the foundation for students to understand what happens within a company. At AS Level, students develop an understanding of what a business is, what it wants to achieve, and who is involved. These resources will support students to develop the vocabulary to understand how a business operates and learn how to analyze what the company does. Every business is different, and understanding its context is essential to understanding the decisions it makes and the motivations of those involved.