Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
EDEXCEL GCSE BUSINESS 1.2.3 MARKET SEGMENTATION (COMPLETE LESSON) 123
This lesson includes a PowerPoint and a worksheet and covers:
How businesses use market segmentation to target customers:
● identifying market segments: location, demographics, lifestyle, income, age
● market mapping to identify a gap in the market and the competition.
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122
This lesson includes a PowerPoint and a worksheet and covers:
The purpose of market research:
To identify and understand customer needs
To identify gaps in the market
To reduce risk
To inform business decisions
Methods of market research:
Primary research: survey, questionnaire, focus group, observation
Secondary research: internet, market reports, government reports
The use of data in market research:
Qualitative and quantitative data
The role of social media in collecting market research data
The importance of the reliability of market research data
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121
This lesson includes a PowerPoint and a worksheet and covers:
Identifying and understanding customer needs:
• What customer needs are:
price
quality
choice
convenience
•The importance of identifying and understanding customers:
generating sales
business survival
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.4 THE COMPETITIVE ENVIRONMENT (COMPLETE LESSON) 124
This lesson includes a PowerPoint and a worksheet and covers:
Understanding the competitive environment:
Strengths and weaknesses of competitors based on: price, quality, location, product range and customer service
The impact of competition on business decision making
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) The product life cycle
b) Extension strategies:
product
promotion
c) Boston Matrix and the product portfolio
d) Marketing strategies appropriate for different types of market:
mass markets
niche markets
business to business (B2B) and business to consumer (B2C) marketing
e) Consumer behaviour – how businesses develop customer loyalty
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Distribution channels
b) Changes in distribution to reflect social trends:
online distribution
changing from product to service
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Structure:
o hierarchy
o chain of command
o span of control
o centralised and decentralised
b) Types of structure:
o tall
o flat
o matrix
c) Impact of different organisational structures on business
efficiency and motivation
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Recruitment and selection process:
o internal versus external recruitment
b) Costs of recruitment, selection and training
c) Types of training:
o induction
o on-the-job
o off-the-job
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) The importance of employee motivation to a business
b) Motivation theories:
o Taylor (scientific management)
o Mayo (human relations theory)
o Maslow (hierarchy of needs)
o Herzberg (two factor theory)
c) Financial incentives to improve employee performance:
o piecework
o commission
o bonus
o profit share
o performance-related pay
d) Non-financial techniques to improve employee
performance:
o delegation
o consultation
o empowerment
o team working
o flexible working
o job enrichment
o job rotation
o job enlargement
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Staff as an asset; staff as a cost
b) Flexible workforce:
o multi-skilling
o part-time and temporary
o flexible hours and home working
o outsourcing
c) Distinction between dismissal and redundancy
d) Employer/employee relationships
o individual approach
o collective bargaining
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Leadership:
o the distinction between management and leadership
b) Types of leadership style:
o autocratic
o paternalistic
o democratic
o laissez-faire
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Creating and setting up a business
b) Running and expanding/developing a business
c) Innovation within a business (intrapreneurship)
d) Barriers to entrepreneurship
e) Anticipating risk and uncertainty in the business environment
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Characteristics and skills required
b) Reasons why people set up businesses:
o financial motives: profit maximisation and profit
satisficing
o non-financial motives: ethical stance, social
entrepreneurship, independence and home working
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Survival
b) Profit maximisation
c) Other objectives:
o sales maximisation
o market share
o cost efficiency
o employee welfare
o customer satisfaction
o social objectives
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Sole trader, partnership and private limited company
b) Franchising, social enterprise, lifestyle businesses, online
businesses
c) Growth to PLC and stock market flotation
Written by Sarah Hilton for Revisionstation
Edexcel A Level Business 3.1.2 Theories of Corporate Strategy (complete lesson)
This lesson covers:
a) Development of corporate strategy:
o Ansoff’s Matrix
o Porter’s Strategic Matrix
b) Aim of portfolio analysis
c) Achieving competitive advantage through distinctive
capabilities
d) Effect of strategic and tactical decisions on human,
physical, and financial resources
This lesson is written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet
a) SWOT analysis
o internal considerations: strengths and weaknesses
o external considerations: opportunities and threats
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) The difficulties in developing from an entrepreneur to a leader
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Opportunity cost
b) Choices and potential trade-offs
Written by Sarah Hilton for Revisionstation
This lesson includes a PowerPoint and a worksheet and covers:
a) Sources of finance:
o family and friends
o banks
o peer-to-peer funding
o business angels
o crowd funding
o other businesses
b) Methods of finance:
o loans
o share capital
o venture capital
o overdrafts
o leasing
o trade credit
o grants
Written by Sarah Hilton for Revisionstation
