Embark on a captivating journey into the realm of Sustainable Tourism Theories and Practices with our immersive course, enhanced by real-world Case Studies. Delve deep into the core principles, strategies, and impactful practices that underpin sustainable tourism, provoking thought and sparking discussions. Highlights: Explore numerous exemplary cases of tourism development worldwide, including Antarctica, Benidorm, Spain, and Cancun, Mexico, to gain a comprehensive understanding of key theories and concepts in tourism development. Examine the critical issues that need to be considered and addressed in the pursuit of sustainable tourism. Content: There are more lessons in this series; learners could access these lessons individually depending on specific needs and progress or to gain a fuller picture of the topics and issues relating to sustainable tourism development worldwide. All lessons will be based on the case-study approach, offer customized solutions and discussions to a tourist destination’s sustainable tourism development and highlight one issue related to management needs. This course is suitable for candidates in Grade 5, 6 (A level and further education), university-level students, or those who wish to pursue a career in the travel and tourism industry. Whether it is beginners or professional managers, this course is designed to build on your interest and passion for sustainability and provide essential information to explore the topic further. All lesson materials include reading materials, various exercises, activities, and assessments. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. We wish you all the best for the study, and should you have any further questions, please get in touch via email.

This comprehensive course is designed to equip individuals with the essential knowledge and skills needed to excel in the competitive world of selling travel and tourism products. It delves deep into the strategies, techniques, and best practices for marketing and personal selling within the travel and tourism industry. Key Topics Covered: Understanding the Travel and Tourism Industry: Explore the dynamic landscape of the travel and tourism sector, including its various segments, trends, and market dynamics. Gain insights into the diverse range of products and services offered in this industry. Marketing Fundamentals: Learn the foundational principles of marketing as they apply to the travel and tourism sector. Discover how to identify target markets, conduct market research, and develop effective marketing strategies. Product Development and Packaging: Explore the art of creating and packaging travel products that appeal to different customer segments. Learn how to design attractive travel packages and itineraries. Personal Selling Techniques: Master the art of personal selling in the travel industry. Develop effective communication, persuasion, and negotiation skills to engage potential customers and close sales. Customer Relationship Management: Understand the importance of building and maintaining strong customer relationships in the travel and tourism sector. Learn how to provide excellent customer service and foster loyalty. Sales Strategies and Tactics: Explore various sales strategies, including consultative selling, relationship selling, and solution selling. Discover how to tailor your approach to different customer needs and preferences. Case Studies and Practical Application: Apply your knowledge through real-world case studies and practical exercises. Analyze successful marketing and sales campaigns within the industry.

This course, “Selling the Travel and Tourism Products and Services” is designed to introduce to the learners an understanding of the nature and characteristics of the travel and tourism products and services and equip them with the knowledge and skills required to sell effectively in a retail travel environment. This course is suitable for candidates in Grade 5, 6 (A level and further education), to university-level students; or those who wish to pursue a career in the travel and tourism industry. All course materials are developed using real case studies, a variety of exercises, activities, and assessments, including supporting worksheets, reading materials for lessons. The PowerPoint presentations are fully animated with scripts and ready to deliver. They contain a mixture of topic information, examples, and activities/exercises for each topic in the specification for the learning outcomes. All lessons are suitable for about 40 minutes to 1 hour of teaching time in which class exercises and homework are integrated into lessons where appropriate. There are also three assessments suggested at the end of the unit aiming at the three learning outcomes. For all the activities, exercises, and assignments, there are teacher answers provided. Learning Outcomes On finishing this course, learners are expected to achieve these three learning outcomes: Learning Outcome 1: Know the basic element of tourism and travel; the key difference between selling service and goods; the concept of tangibility and intangibility; and the concept and the nature of service marketing; Learning Outcome 2: Know the basic selling process and strategies in retail travel environment; know the meaning and tactics of upselling and cross-selling, trading up and down, revenue enhancement; and develop skills to conduct a retail sale in a face-to-face situation; Learning Outcome 3: Have working knowledge about retail travel agency visual merchandising practice. These could include window displays, interior displays, retail space allocation, travel brochure racking, Point-of-Sale displays. Lesson Sequence: Learning Outcome 1 Lesson 1 Introduction (13 slides) Lesson 2 Concept and characteristics of tourism products and services (41 slides) Lesson 3 Selling dreams and expectations (32 slides) Lesson 4 Marketing mix (30 slides) Lesson 5 Value, value proposition, and value-added (44 slides) Learning Outcome 2 Lesson 6 Trading up and down, upselling and cross-selling (28 slides) Lesson 7 Revenue, and revenue enhancement (18 slides) Lesson 8 Personal selling in retail travel and tourism (40 slides) Learning Outcome 3 Lesson 9 Basic visual merchandising in retail travel (52 slides) This lesson contains the full unit of Learning Outcome 3 of the course. Course materials include: Complete PowerPoint presentations covering key concepts and topics Case studies for in-depth class analysis. Readings on change management theories and examples Interactive resources showcasing diverse types of organisational change Homework: Reflective questions on the role of organisational change, strategies and approaches Assessments suggestions for Learning Outcomes 1, 2 and 3. We wish you all the best for the study; and should you have any further questions, please get in touch via email.