Group Director of Marketing and Student Recruitment

We have an exciting opportunity for a Group Director of Marketing and Student Recruitment to join us based in Leeds.  This is a key leadership role within Luminate Education Group that will lead and manage our FE and HE marketing strategies. This is a great time to join as this is a new role as we bring together our FE and HE marketing, admissions and student recruitment teams under one leadership role and align key group principles. Reporting into a member of our Executive Leadership Team you will manage 4 Heads of Department with overall responsibility for a team of 100 staff. As a member of our senior leadership team you will have overall responsibility for core marketing, insight and student admissions for national and international students.

What You Will Do

• Responsibility for all Luminate Education Group corporate marketing and recruitment activity with a focus on enhancing the reputation of the group and the development of the member brands.
• Oversee the student recruitment function, leading on the development of local, regional, national and international student recruitment strategies and ensuring recruitment and conversion targets are set and achieved.
• Define and oversee the student recruitment conversion plans across Further Education and Higher Education.
• Lead on market research and insight to inform market positioning and new product development.
• Provide dynamic, visible and effective leadership internally and externally.
• Oversee the development of collaborative partnerships with overseas institutions and recruitment agencies.

About You

• Experience working at strategic marketing level in an education setting.
• Successful track record of delivering marketing, recruitment and conversion strategic initiatives.
• Previous experience of planning targets and delivering innovative marketing and student recruitment campaigns, processes, tools and projects.
• Proven experience of brand development and sub brand introductions.
• Strong leadership and managerial skills including team management, financial resource management, the ability to chair meetings and project groups, and to be an effective senior team member.
• Strong ability to analyse written and statistical information and identify implications.
• Previous experience of cross functional relationship management and engagement.

Benefits

We offer a range of fantastic benefits. These include:

• Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
• Support Staff 39 days
• Academic 44 days
• Senior Management 44 days
• Excellent Pension schemes
• Teachers’ Pension Scheme 
• Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities - including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

Our commitment to Equality, Diversity and Inclusion (EDI) in recruitment is key to our Group’s values. We are dedicated to fostering a workplace that embraces equality, diversity and inclusion in all its forms, where every candidate is treated with fairness, respect, and equity. Our recruitment processes are designed to ensure equal opportunities, remove bias, and promote a diverse talent pool. We continually assess and improve our practices to ensure that every individual, regardless of background, has an equal chance to succeed. By championing EDI, we aim to create a workforce that reflects the richness of our communities and drives innovation through diverse perspectives. To find out more about what our commitment to EDI means to us please Click here to learn more about our EDI objectives.