Head of Communications and Marketing

Head of Communications and Marketing

St George’s British International School is seeking an experienced Head of Communications and Marketing to lead on improving the parent experience around communications from and with the school, as well as to continue to showcase St George’s as a world class school to both the local and international community.

With two campuses - a Junior School in the heart of Rome and a Junior and Senior School based in La Storta in the city’s northern suburbs, the school is seeking exceptional team members who can contribute to the exciting next phase of our development. 

School Accolades

• Finalist, British International School of the Year, International Schools of the Year Awards (October 2024)
• Nominee, Specialist Provision Provider of the Year, TES Awards for International Schools (2024)
• Top 10 Private Schools in Europe, Spears Index (2024) 
• Top 100 IB Schools in the World (Summer 2023 Examination Session)
• COBIS Accredited Member with Double Beacon Status (Learning & Teaching, Governance) (2023)

Top 125 Schools in the World: Schools Index by Carfax (2023, 2022, 2021, 2020)

The Role

The Head of Communications and Marketing will be a dynamic and highly motivated individual responsible for driving the communications and marketing strategy across all areas of the school. Branding and positioning of the school within the Italian school market will be a key focus moving forward. A newly created position, the Head of Communications and Marketing will be a member of the Joint Leadership Team, reflecting the importance of the position within the St George’s community.

This role would suit a person with the passion and drive to make the communications from and marketing of St George’s the very best in the region. The role holder will require an impeccable standard of English and a meticulous eye for detail to ensure our communications are of the highest quality. At the same time the role requires a candidate who is up to date with the latest approaches to marketing communications within an educational setting.

Key Responsibilities 

Management and Strategy

• To provide innovative leadership in creating a marketing and brand strategy to help position St George’s as a top International School in Europe
• To lead the Communications and Marketing team to ensure a cohesive and collaborative approach to internal and external communications and to marketing
• To foster collaboration with other departments, in particular the Senior School, Junior Schools, Infant School, Admissions and Operational Teams to create streamlined communications within school and with parents
• To understand and keep up to date with industry best practices and emerging strategies that will keep communications and marketing up to date and ensure the school maintains a competitive edge
• As a member of the Leadership Team, to work alongside other senior leaders to contribute to and shape the whole school strategic plan

Communications

•  To review and monitor the effectiveness of existing internal communication processes and practices and work closely with the secretarial team to develop and shape an ongoing and effective internal communications strategy
• To liaise closely with the Data and Systems Officer to integrate and improve the school data and communication platforms with a focus on the parent experience
•  To develop and improve school communication systems to ensure the timely and effective communication of important messages to the community via the school’s channels
• To oversee a consistent and clear communication of the St George’s identity, brand and values
• To ensure all communication processes to staff and from staff promote the school in the most positive way
• To manage timely communications around events, community notices, newsletters, staff communications and all areas of internal and external communication from the school

Marketing

• To lead the development and execution of an external marketing strategy to enhance St George’s international reputation as a world class school; 
• To effectively lead and manage the Marketing, Website and Social Media team by communicating a shared vision of how to promote the school
• To oversee the ongoing development of the school’s website and portals including brand, design, content, layout, functionality and search engine optimisation and measurement
• To review and oversee the development and maintenance of a range of digital and print marketing material
• To lead the advertising strategy to reinforce the school’s brand and to optimise its exposure within target publications
• To lead the school’s digital and social media strategy ensuring a global presence across relevant social networking platforms including but not limited to Instagram, Facebook and Linkedin
• To ensure consistency and control of branding and the development of St George’s merchandise for brand exposure in collaboration with the Development Officer.

Qualifications and Skills

The successful candidate will: 

• Hold a Bachelor’s degree or other qualification in a related area such as Business or Marketing
• Speak English to native level (required) 
• Have a minimum of five years’ experience of managing brands, developing creative and innovative marketing strategies
• Have prior experience in a school environment (advantageous)
• Have experience of school to home communications platforms such as MySchoolPortal and SOCS (advantageous)
• Have proficiency in current marketing trends that incorporates ROI and metric-driven models
• Possess strong leadership skills and an ability to inspire, leading to a unified direction with a common vision
• Be a strategic thinker with the passion for tactical and detailed marketing execution
• Have effective analytical skills to properly evaluate market trends
• Have excellent relationship building and people management skills in order to effectively lead the Communications and Marketing team and build relationships with members of the St George’s school community
• Be a proficient user of social media for professional purposes

How to Apply              

Reference Number      240901

Application Deadline  Monday 30 September, 4.00pm CEST

Start Date                    As soon as possible

Availability (full-time/part-time) Full-time

Contract Initially a one-year contract with a potential to become permanent

Complete the Application form available at www.stgeorge.school.it/employment.

Any questions can be addressed to jobs@stgeorge.school.it