Head of Marketing, Communications, and Admissions

Job Title: Head of Marketing, Communication, and Admissions

Location: Ecole d'Humanité, Hasliberg, Switzerland

Reports to: School Director

About the Ecole d'Humanité:

The Ecole d'Humanité is an international boarding school located in the Swiss Alps, offering an education that merges American and Swiss traditions. Founded in 1934, the school prioritizes experiential learning, creativity, and community living. With a student body representing over 20 countries, the Ecole fosters multicultural understanding, intellectual curiosity, and emotional resilience. The school is known for its progressive educational philosophy and close-knit, nature-focused community, making it a place where students grow holistically and learn by doing.

Job Purpose:

The Head of Marketing, Communication, and Admissions is responsible for developing and executing strategies to attract and retain students, ensuring that the school's unique values and educational approach are communicated effectively. This role will manage the admissions process, lead marketing initiatives, and oversee communications to internal and external audiences. The successful candidate will build strong relationships with prospective families, alumni, and external partners, and help maintain the school's high reputation internationally.

At Ecole d'Humanité, we are looking for a leader who is deeply passionate about our progressive education model and committed to the values and unique offerings of the school. The right candidate will embody the spirit of Ecole d'Humanité and be eager to share its distinctive approach to learning, community life, and holistic development with the world.

This role requires a balance between on-site presence at the school and international travel to recruitment fairs, alumni events, and external engagement opportunities.

Key Responsibilities:

1. Marketing Strategy & Communications

• Develop and implement a strategic marketing plan that aligns with the Ecole’s values and philosophy.
• Oversee content creation for all communication platforms, ensuring messaging consistency across digital channels, social media, print, and public relations.
• Emphasize the school’s core strengths such as its commitment to experiential learning, nature-driven education, and personalized teaching methods.

2. Admissions & Enrolment

• Manage the full admissions process, ensuring a professional and welcoming experience for prospective families.
• Drive enrollment targets by tracking and improving conversion rates, and developing strategies to engage with international families and partners.
• Work closely with school leadership to meet enrollment goals while preserving the unique community-driven ethos of the school.
• Develop and maintain relationships with international school placement agents.

3. Stakeholder Engagement

• Serve as the key point of contact for external stakeholders, including prospective families, alumni, and media, enhancing the school’s visibility and reputation.
• Organize and promote events such as Open Days, recruitment fairs, and alumni reunions, both on campus and globally.
• Maintain strong relationships with alumni to foster community support and engagement.

4. Data & Analytics

• Track and report on marketing performance and admissions data, using insights to refine strategies and improve results.
• Leverage CRM systems to manage enquiries and track conversions, ensuring an efficient admissions process.

5. Team Leadership

• Lead a team responsible for marketing and admissions, fostering a collaborative and supportive working environment.
• Provide ongoing professional development opportunities to align team goals with the school’s strategic objectives.

Working Arrangements

This role offers the flexibility to work from home, allowing for a balanced and adaptable working arrangement. However, regular on-site presence at the Ecole d'Humanité campus in the Swiss Alps is essential to foster relationships within the school community, lead key admissions and marketing initiatives, and engage with students, staff, and families. Additionally, the role involves international travel to represent the school at recruitment fairs, alumni events, and other external engagements worldwide. Candidates should be comfortable with a mix of remote work, on-campus engagement, and travel abroad to ensure the success of the school's admissions and marketing efforts.

Key Candidate Characteristics:

We are looking for a candidate who is:

• Passionate about progressive education and inspired by the school’s mission to develop curious, creative, and socially conscious individuals.
• An experienced marketing and admissions professional with a proven ability to attract and retain students, particularly in an international or independent school setting.
• A skilled communicator with experience in content creation and digital marketing, able to engage diverse audiences and build meaningful relationships with prospective families, students, and alumni.
• Strategic-minded, with the ability to develop marketing plans that align with the school's ethos while achieving growth objectives.
• Proficient in digital tools and analytics, with experience using CRM systems and social media platforms to monitor performance and inform decision-making.
• Multilingual (English and German essential, with French highly desirable) to engage effectively in a multicultural and international environment.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Leadership experience in marketing and admissions, ideally in the international education sector.
• Proven track record in developing and implementing successful marketing strategies to increase enrolment.
• Experience in managing teams and fostering professional development.

Personal Attributes:

• A self-motivated and creative leader who can innovate and inspire a team while working independently.
• Culturally sensitive and adaptable, able to work in a diverse and international school environment.
• A community-oriented individual, enthusiastic about building relationships within the school and with external stakeholders worldwide.

Why work at the Ecole d'Humanité?

This is an opportunity to be part of a unique educational community in the stunning Swiss Alps, where creativity, community, and personal growth are at the heart of daily life. The Ecole d'Humanité offers:

• A chance to lead marketing and admissions efforts at one of the world’s most innovative and progressive schools.
• The opportunity to work in a beautiful alpine environment while engaging with an internationally diverse student body and faculty.
• Flexible working arrangements, with time spent on campus and international travel to represent the school at key events.
• A mission-driven work environment where personal and professional development is encouraged and supported.

Key Benefits:

• Regular on-site presence balanced with remote working & international travel to recruitment fairs and alumni events.
• Competitive salary and benefits.
• Professional development opportunities within an international educational environment.