Marketing Executive

Marketing Executive

Salary: Up to £25,250 per annum, depending on experience (pay award pending)

Hours: 37 per week 

Contract Type: Permanent

Site: Lancashire Adult Learning 

Closing Date: Sunday 5 January 2025

Interview Date: TBC

‘Would you like to be part of a team that aims to create the extraordinary?’

Our Organisation

This role is advertised by NCC Professional Services. Part of Nelson and Colne College Group, NCC Professional Services provides expert business support services to the wider College Group. 

Lancashire Adult Learning is an Adult Education College providing opportunities for individuals to learn, develop, work and prosper, at all stages of life. The College is focused on making Lancashire a place where everyone matters; a place where everyone can enjoy equal and quality life chances and be respected in their communities.

The Exciting Role 

The College Group is looking for a Marketing Executive to join our expanding Marketing and Communications Team. This role will be predominantly based at Lancashire Adult Learning however flexibility is required in this role as the successful candidate will also be required to travel across any of the College campuses (Nelson and Colne College and Accrington and Rossendale College).

What You Will Be Doing:

• Supporting the Marketing Manager in the development and delivery of impactful marketing activity and collateral.
• Planning, executing, tracking and measuring targeted and creative multichannel marketing campaigns.
• Managing the Group websites and online communication channels, ensuring all content is accurate and up to date.
• Working closely with the Events team to support on the delivery of engaging and effective student, staff and stakeholder events.
• Scheduling and publishing social media posts according to the campaign calendar, ensuring timely and consistent messaging.
• Producing marketing collateral, including leaflets, posters, podcasts and videos.
• Create and curate engaging written content for social media posts, blog articles, newsletters and other collateral to seek opportunities for audience growth.
• Analysing campaign activity to ensure effectiveness and to inform future activity.
• Ensuring campaigns deliver maximum impact across the entire customer journey.
• Ensuring creative thinking for all campaigns and projects.

What We Are Looking For:

• Degree Level Qualification in a relevant field.
• CIM or CIPR qualification.
• A proven track record of creating/influencing innovative and creative multichannel marketing campaigns.
• Proven track record of working with KPIs to analyse and measure effectiveness of activity and using findings to inform future activity.
• A proven track record of project management capability, keeping yourself on track and accountable.
• Experience developing, measuring and reporting on KPIs.
• Experience of building effective relationships and working as part of a team.

What We Offer in Return:

• Generous annual leave entitlement increasing to a maximum of 28 days (with service), plus Bank Holidays and closure days – totalling 41 days per year
• Access to a workplace pension scheme – with employer contributions of 5%
• Enhanced occupational sick pay scheme and access to family friendly policies and benefits
• A range of health and wellbeing benefits and support
• Staff recognition scheme, including long service awards
• Free on-site parking on all College sites

Further Questions?

Please contact our friendly HR Team h.resources@nelsongroup.ac.uk

*Please note we only accept applications submitted via our website*

All of our posts are subject to an enhanced DBS check due to working with vulnerable adults and children. Should you wish to discuss this further, please get in touch with the HR team.

The Company

The Nelson and Colne College Group is an Ofsted Outstanding Further Education College with a high performance and ambitious culture.

The Group was born in November 2018 with the successful merger between Nelson and Colne College and Accrington and Rossendale College. Prior to that, pan-Lancashire adult community learning provider, Lancashire Adult Learning, became part of the family in 2016.

We are home to 2,400 16-18 year old A Level and vocational students, 16,500 adult learners, 1,300 Apprentices and 400 Higher Education students.

Expertly led by Principal and CEO Lisa O'Loughlin, the College Group delivers year on year improvement, growth and most importantly, highly successful students and Apprentices.

The success of our communities, employers, partners and economy is key to all that we do. We have forged valuable partnerships and a shared vision with like-minded organisations and individuals, creating a network of opportunity and excellence.

Our highly skilled staff are committed to raising and supporting aspirations, providing social mobility and an essential talent pool for the local, regional and national economy.