This creative and engaging project based lesson is based on the format of the TV show ‘The Apprentice’. Students are tasked with developing a new chocolate bar, covering all aspects of product development, branding, and marketing. It includes steps such as market research, flavor prototyping, brand and slogan creation, logo design, packaging ideas, pricing strategy, and advertisement planning. Teams must collaborate to survey potential buyers, analyse data, and create a pitch for their product. This activity is ideal for fostering teamwork, creativity, and entrepreneurial thinking in an educational or workshop setting.
This lesson is useful for consolidating data handling concepts such as tally marks, bar charts and pie charts.
This file includes 28 pages.
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