pdf, 6.11 MB
pdf, 6.11 MB

The Apprentice Smoothie Task Workbook is a dynamic and interactive resource designed to guide learners through a fun, entrepreneurial project. It encourages creativity, teamwork, and problem-solving while teaching key concepts in product development, branding, and marketing.

Key Features:
• Team Collaboration: Assign roles, create a team name, and define responsibilities to simulate a real-world team project.
• Product Research: Explore popular and unique smoothie ingredients, evaluate flavor combinations, and conduct market research.
• Flavour Development: Experiment with six flavor combinations, survey potential customers, and analyze results using tables, bar graphs, and pie charts.
• Branding Activities: Develop a brand name, slogan, logo, and color scheme to reflect the smoothie’s identity and appeal to the target market.
• Packaging Design: Brainstorm and design innovative packaging that aligns with the brand’s theme and values.
• Pricing and Advertising: Set a competitive price and create a marketing strategy, including advertisements and taglines, to promote the product.
• Final Pitch: Compile all the elements into a professional pitch to present your smoothie concept to an audience or panel.

This workbook is ideal for developing entrepreneurial, communication, and analytical skills in a fun and engaging way. It’s perfect for classroom group projects, workshops, or business-themed activities!

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