In this powerpoint I cover:
What is market segmentation?
How businesses use market segmentation to target customers:
- Gender
- Location
- Demographics
- Lifestyle
- Income
- age
Market mapping to identify a gap in the market and the competition.
Why do businesses need to segment their markets?
Benefits of Market segmentation
There are also 5 exam style questions to help students remember the key points of this lesson.
Get this resource as part of a bundle and save up to 25%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£5.00