ADVERTISING STUDY Secondary ENGLISH Media Unit

Introducing “Mastering Advertising Language: A Comprehensive Unit for Secondary English Students”

This comprehensive unit focuses on exploring a wide range of visual and verbal language techniques employed in advertising. Get ready to analyze advertisements, master the art of creating your very own advertisement, and engage in an independent advertising analysis.

This 32-page booklet covers everything from pre-unit surveys to visual and verbal language terms for advertising, appeals of advertising, analyzing adverts using an analysis grid, stereotypes and symbols in advertising, the art of crafting compelling slogans, writing about language techniques, task sheets, planning and writing pages, and even a sample essay marking schedule. As you explore the booklet, you’ll discover numerous other valuable resources that will enrich your understanding.

There are also teacher resources to support the unit, including a suggested teacher unit plan, answer keys and notes, an example analysis sheet, and a collection of thought-provoking adverts.

This complete media unit caters to all secondary-level classes in Australia and New Zealand where students are honing their skills in analyzing and comprehending a variety of texts. This unit is well-suited for students aged approximately 13-15 years, including New Zealand Year 9, 10, or 11 students, Australian Year 8, 9, or 10 students, and UK Key Stage 3 students.

Please note that this product adheres to British English spelling conventions throughout, but I do try to minimise contentious words.

Embark on this exciting educational journey today, and unlock the power of advertising language!